Rite Aid’s 50th Anniversary Celebration Closes with Eight Weeks of Customer Savings
wellness+
Rite Aid announced today a special series of 50th Anniversary
customer appreciation savings as the culmination of RA50, its 50th
anniversary celebration which began last September. By participating in
the sales events running through early March, customers can receive up
to $100 in additional +UP Rewards on top of the savings they already
earn through their wellness+ membership.
The first four-week promotion began on Sunday, Dec. 30, and features
more than 14,000 items. By purchasing $100 of participating products
through Jan. 26, customers can earn a $20 +UP Reward to be used like
cash with certain restrictions* on future Rite Aid purchases. With
additional purchases of qualifying products in $50 increments during
this time period, customers can earn up to three more $10 +UP Rewards
for a total savings of $50. A second 50th Anniversary Sale, running
Sunday, Feb. 3, through Saturday, March 2, offers a new mix of
participating items and the opportunity to earn up to $50 more in +UP
Rewards.
Customers can make multiple visits and purchases during each sales
period to reach the reward thresholds. They can track their progress by
checking their receipts or logging into their wellness+ dashboard
on www.riteaid.com.
Participating items will be listed in a brochure available in stores, on www.riteaid.com
and on Rite Aid’s Facebook page. Participating items will also be
identified by special signs at the shelf. All purchases must be made
with a wellness+ card, Rite Aid’s free customer loyalty program.
Senior Vice President of Marketing John Learish explained that the new
sales events complete the company’s plan for celebrating its 50th
anniversary. “We wanted RA50 to be a way to say ‘thank you’ to our
customers, communities and associates for their support over the past 50
years. Our 50th Anniversary Sales Events, which offer up to $100 in
additional +UP Rewards, and is the perfect way to thank our most
valuable customers.”
Rite Aid launched RA50 on Sept. 12 with the first of 50 acts of wellness
in 12 markets across the country. From holding free diabetes screenings
for high-risk populations and providing cribs to new mothers to stocking
school nurses offices or relief centers in disaster-stricken areas, Rite
Aid partnered with local organizations to address each community’s most
pressing health and wellness needs. Rite Aid associates also volunteered
nearly 10,000 hours of community service during this time in a wide
variety of local activities.
Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading
drugstore chains with more than 4,600 stores in 31 states and the
District of Columbia and fiscal 2012 annual revenues of $26.1 billion.
Information about Rite Aid, including corporate background and press
releases, is available through the company’s website at www.riteaid.com.
*+UP Rewards are not valid on tobacco, alcohol, gift cards, online
purchases, lottery tickets, licenses, money orders, money transfers,
prepaid cards, stamps, other mail services, dairy, items distributed by
Moran Foods or Save A Lot Food Stores and items prohibited by law. Items
paid for in whole or in part by state or federal healthcare programs
also are excluded. Rewards may be used beginning at 6 a.m. local
time the next day after issuance. Rewards will expire two weeks
after the issuance date.
