Northstar Welcomes New Officer with Outstanding Reputation in Healthcare
Marketing
HOUSTON, Texas, Jan. 9, 2013 /CNW/ - Northstar Healthcare Inc. (TSX:NHC)
today announced that Adam Lefton, former Vice President of Brand
Development for Cancer Treatment Centers of America, has joined
Northstar as its new Chief Marketing Officer. Mr. Lefton has replaced
Interim CMO, Jin Pyun, who will remain on Northstar's board of
directors.
As a senior executive at Cancer Treatment Centers of America, Mr. Lefton
oversaw the company's highly successful digital direct-to-consumer
marketing programs. During his ten-year tenure, Cancer Treatment
Centers of America grew from two regional cancer treatment centers into
a national provider of cancer care. Mr. Lefton will be responsible for
expanding Northstar's brand through focused direct-to-consumer
marketing.
Dr. Donald Kramer, Northstar's CEO, welcomed Mr. Lefton and explained
how Mr. Lefton's hiring fits into Northstar's strategic plans:
"Following my purchase of a controlling interest in Northstar
Healthcare Inc. two years ago, I brought in new management to help me
strengthen Northstar's operational efficiency and create Northstar's
strategic vision. Northstar's recent positive results are the direct
result of these developments, and when combined with Northstar's
rigorous testing of new programs and business models at our existing
facilities, the company is now positioned for a broader rollout of
those programs. By hiring Mr. Lefton, one of the healthcare arena's
most respected marketing executives, Northstar gains critical skills to
execute upon its strategy. Based on his enormous contributions at
Cancer Treatment Centers of America, I believe that Mr. Lefton's
expertise in direct-to-consumer marketing will transform Northstar from
an operator of Texas surgical centers into a nationally recognized
provider of healthcare services.
"I'm excited to join this entrepreneurial company that I believe is
primed for rapid expansion," said Mr. Lefton. Northstar has an
innovative strategy which differentiates it from its competition. I am
looking forward to working with Dr. Kramer and the management team to
aggressively pursue market opportunities."
Prior to his time at Cancer Treatment Centers of America, Mr. Lefton
help lead the growth of the McGraw-Hill Construction Information Group,
first as Chief Financial Officer and then as Vice President of
Publishing Operations.
Mr. Lefton earned his B.A. degree from SUNY Albany, as well as an M.B.A.
(Finance) from Georgia State University - J. Mack Robinson College of
Business.
About Northstar Healthcare Inc.
Northstar partners with physicians in the ownership and management of
ambulatory facilities and healthcare services. Northstar owns and
manages interests in three ambulatory surgery centers, two in Houston
and the third in Dallas.
Forward-looking statements
This news release may contain forward-looking statements (within the
meaning of applicable securities laws) relating to business of
Northstar Healthcare Inc. (the "Company") and the environment in which
it operates. Forward-looking statements are identified by words such as
"believe", "anticipate", "expect", "intend", "plan", "will", "may" and
other similar expressions. These statements are based on the Company's
expectations, estimates, forecasts and projections. They are not
guarantees of future performance and involve risks and uncertainties
that are difficult to control or predict. These risks and uncertainties
are discussed in the Company's regulatory filings available on the
Company's web site at www.Northstar-Healthcare.com or at www.sedar.com. There can be no assurance that forward-looking statements will prove
to be accurate as actual outcomes and results may differ materially
from those expressed in these forward-looking statements. Readers,
therefore, should not place undue reliance on any such forward-looking
statements. Further, a forward-looking statement speaks only as of the
date on which such statement is made. The Company undertakes no
obligation to publicly update any such statement or to reflect new
information or the occurrence of future events or circumstances.
SOURCE: Northstar Healthcare Inc.
