There’s no cooling off with Greek yogurt—Tweens are the next IT!
Greek yogurt’s explosion of new offerings is complementing the category
and Yoplait has identified the next “it” crowd for Greek yogurt—tweens.
New Yoplait® Pro-Force™ is a Greek yogurt that contains two times the
protein of the leading kids’ yogurt*. Available in Strawberry Blast and
Mixed Berry Burst flavors, the snack-size offerings are as fun as they
are healthy.
An excellent source of calcium, Yoplait Pro-Force contains no artificial colors, flavors or sweeteners and contains 9g of protein per 3.5 oz-serving. Available nationally, Yoplait Pro-Force has a suggested retail price of $2.99 per 4-pack. (Photo: General Mills)
“Yoplait Pro-Force yogurt was inspired by our Greek line of yogurts. In
looking at the protein benefits of Greek yogurt for adults, we naturally
considered this a terrific product that would provide higher protein for
active tweens,” said Ashley Karr, Yoplait Kids associate marketing
manager. “However, tweens really don’t think Greek yogurt tastes good,
so we created a product that is colorful, creamy and flavorful, while
delivering the nutritional benefits of Greek yogurt.”
With 30 years of experience, Yoplait continues to bring innovation to
the category by focusing on consumers’ varying needs. Moms are looking
for higher protein offerings for their active kids, yet they also want
it from a trusted brand they can rely on and is fun for their families.
“Getting kids to try new things can be a challenge,” said Karr. “We
wanted to make Yoplait Pro-Force fun and cool so it’s not all ‘Greek’ to
them. From the vibrant packaging to ‘kid-approved’ flavors, this new
product is a hit with kids and moms.”
An excellent source of calcium, Yoplait Pro-Force contains no artificial
colors, flavors or sweeteners and contains 9g of protein per 3.5
oz-serving. Available nationally, Yoplait Pro-Force has a suggested
retail price of $2.99 per 4-pack. For more tasty recipes and information
from Yoplait Pro-Force, visit www.yoplait.com.
About General Mills
General
Mills is one of the world’s leading food companies, operating in more
than 100 countries. Its consumer brands include Cheerios, Häagen-Dazs,
Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Progresso
and Old El Paso. Headquartered in Minneapolis, Minnesota, USA, General
Mills had fiscal 2012 net sales of US$16.7 billion. Visit www.generalmills.com.
*Yoplait® Pro-Force: 9g protein per 3.5 oz; leading kids’ yogurt: 3g
protein per 3.5 oz.
Yoplait is a registered trademark of YOPLAIT MARQUES (France) used
under license.
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