Attitude Drinks, Inc. Announces Partnership With SuperFit Championships, LLC

Phase III Will Participate in Elite Fitness Events to Take Place in New Jersey in Spring of 2013

PALM BEACH GARDENS, Fla., Jan. 17, 2013 (GLOBE NEWSWIRE) -- Attitude Drinks (OTCBB:ATTD) (OTCQB:ATTD), an innovative beverage brand development company and creator of the Phase III® Recovery brand, today announced sponsorship of the SuperFit Championships, produced by SuperFit Championships, LLC. The preliminary events occur throughout New Jersey from April 2013 to May 2013 with the final games taking place on June 22, 2013. The event, structured to designate the "most fit athlete", will also reach out to sports and fitness enthusiasts of all levels, while awarding the top fitness competitor through a process of elimination. This will represent the first of its kind to take place on the east coast.

Armand Milanesi, Founder of the SuperFit Championships, commented, "We are excited to bring on board Phase III Recovery as our official recovery drink sponsor for the inaugural 2013 SuperFit Championships. It is our goal to partner with top-flight brands that share our goals of providing meaningful experiences for our competitors. Phase III Recovery and its real muscle recovery benefits will surely help our competitors maximize their recovery period and ultimately increase their performance at the SuperFit Championships."

"Teaming up with the SuperFit Championships allows us the opportunity to participate in an event that not only reaches out to a category of elite athletes and beginner fitness enthusiasts fitting within a scaled category, but is also genuinely committed to raising money for those in need of recovery. The event, while also raising money to benefit both the Wounded Warriors and Red Cross, has been designed as a fully interactive, unique event that will push athletes to their physical limits. We believe this venue will be a perfect fit to showcase Phase III, a product that doesn't simply make claims, but yields results," commented Niki Fuller, Vice President, Brand Manager at Attitude.

About Attitude Drinks, Inc.

Attitude Drinks, Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

CONTACT: Roy Warren, CEO
         Attitude Drinks, Inc.
         561.227.2727
         roy@attitudedrinks.com
         www.attitudedrinks.com