Clean Guys Entertainment And NCM® Fathom Events Plan Upcoming Cinema Comedy Series For 2013
NCM® Fathom Events, the alternative entertainment division of
National CineMedia (NASDAQ: NCMI), is collaborating with Clean Guys
Entertainment to develop a series of comedy presentations for U.S. movie
theaters to debut in 2013.
The planned event series will be a cinematic showcase featuring clean
standup from some of the biggest names in the comedy business and the
hottest up-and-coming comics on the circuit. These first-ever, clean
movie theater comedy events designed for families will leave audiences
laughing uproariously with humor that promises not to offend.
Executive producers for Clean Guys Entertainment are comedian Dave
Coulier (“Full House,” “America’s Most Talented Kids,” “America’s
Funniest People”), Jim Janicek (ABC’s TGIF comedy block; specials and
programming for ABC, NBC, Disney, Comcast, The Muppets, ABC Kids; and
Baby Einstein videos) and Mike Sears (“A Warrior’s Heart” feature film,
“Eco Challenge” TV events, TBS’ “Dinner and a Movie,” NBC’s “Name Your
Adventure”). Coulier, Janicek and Sears are working with the NCM Fathom
Events team to create the new in-theater comedy series.
“If you’ve been to a stand-up comedy show in the last few years, you
know the trend is foul-mouthed and cringe inducing,” said Coulier.
“Everybody likes to laugh and we do, too. We’ve heard such a loud demand
from audiences for clean content. Big name comedians like Jerry
Seinfeld, Jim Gaffigan and Brian Regan don’t need to be dirty to be
funny. I believe fans want a dependable place where they can find
alternatives for a high-quality, clean comedy experience. I’ve met so
many extraordinary clean comedians while on tour, that I realized we
just had to create an outlet where America can rediscover quality comedy
for the entire family. We’re offering a whole new, very big way for both
top name and up-and-coming comedians to reach the world. Movie theaters
are a great place to reach existing fans and build new ones.”
“We believe fans will go to the movie theaters just like they would a
tour event to enjoy extraordinary comedy entertainment,” added Janicek.
“With today’s immersive screens and luxury seats, it’s the next best
thing to being at the comedy club. At a fraction of the cost, entire
families can attend.”
Coulier, Janicek and Sears are developing entertainment that is funny
without the filth. Many of the world’s beloved comic icons have
performed without the crutch of offensive language, including Seinfeld,
Bob Newhart, Ellen DeGeneres, Lilly Tomlin, Jay Leno, Bill Cosby, Johnny
Carson and Bob Hope.
“We plan to welcome some of the best known and unknown comedy talent in
the world to showcase their humor in theaters nationwide. What comedian
doesn’t want that?” said Sears. “No other place can offer this type of
exposure.”
“We’re proud to be the first to bring a new series of comedy events to
movie theaters that can be enjoyed by the entire family. Funny is funny
and these guys are funny,” said Shelly Maxwell, executive vice president
for NCM Fathom Events.
“With the support of the exhibition industry, Fathom has helped redefine
the movie theater as we know it, bringing people together as a community
to experience amazing events they might not otherwise be able to see,”
said Dan Diamond, senior vice president of Business Development for NCM
Fathom Events.
Fathom Events is a leader in the alternative entertainment industry,
offering a variety of one-of-a-kind entertainment events in movie
theaters nationwide since 2002 including live, high-definition
performances of the Metropolitan Opera, sports, music, Broadway and many
other unique entertainment presentations.
About Clean Guys Entertainment
Together with founding partner, funny man, Dave Coulier (“Full House”),
the Clean Guys Entertainment’s mission is to create a comic “hot spot”
that is trusted for big laughs without offensive language. For more
information and contacts visit www.cleanguysentertainment.com.
About National CineMedia (NCM)
NCM
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom Events present cinema advertising and events across the
nation’s largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM’s theater
advertising network covers 183 Designated Market Areas® (49 of the top
50) and includes over 19,300 screens (over 18,400 digital). During 2011,
approximately 680 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM
Fathom Events live digital broadcast network (“DBN”) is comprised of
over 720 locations in 170 Designated Market Areas® (including all of the
top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 41
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.ncm.com
or www.FathomEvents.com.