eLayaway, Inc. Targets Magento Merchants In Its Latest Release

eLayaway®, Inc. (OTCBB: ELAY) (“eLayaway” or the “Company”), has today announced the release of a new, customizable layaway payment plugin for eCommerce merchants using the Magento platform. Merchants using the popular eCommerce platform will now be able to expand their suite of payment options to include layaway powered by eLayaway, the Internet’s largest third-party layaway payment technology. Magento is one of the largest eCommerce platforms, hosting over 150,000+ businesses, including some of the world’s largest brands.

This is the second release this month that targets merchants using a specific eCommerce platform. By offering their layaway solution across a large network of merchants, eLayaway is able to spread the cost of development across multiple merchants, making their layaway solutions more affordable and accessible to smaller and medium-sized retailers. More modules are expected as the Company works towards expanding its merchant-user base.

“Merchants need solutions that are easy to implement and that will have a positive and immediate effect to the bottom line,” said Tom Carluccio, VP of IT & Operations Management at eLayaway. “By eliminating barriers to entry like cost and integration, more and more retailers will be able offer layaway to their customers.”

The Company’s latest modules will make it easier for merchants to integrate eLayaway into their existing checkout process. The eLayaway Payment Module simplifies the administration of a retailers’ layaway program by:

• Immediately notifying merchants of a new layaway order
• Scheduling payments to be automatically debited from the customer’s checking account
• Providing real-time monitoring of each layaway plan through eLayaway’s Merchant Control Center
• Alerting the merchant of items or services that are ready to be fulfilled upon receipt of final payment

The eLayaway Payment Module is compatible with version 1.7.x, Magento’s latest version, and can be downloaded for free by visiting this link. An eLayaway Merchant Account is required to use the module. eLayaway charges a one-time, $99.95 setup fee to integrate the eLayaway Service. Thereafter, eLayaway Merchants are charged a monthly service fee as low as $14.95.

About eLayaway, Inc.

eLayaway, Inc., is a publically-traded (OTCBB: ELAY) American payment and retail technology company headquartered in Tallahassee, Florida. To learn more about eLayaway, Inc., and supported brands, please visit: eLayawayInc.com.

Safe Harbor Statement

This report includes forward-looking statements covered by the Private Securities Litigation Reform Act of 1995. Because such statements deal with future events, they are subject to various risks and uncertainties and actual results for the current fiscal year and beyond could differ materially from the Company's current expectations. Forward-looking statements are identified by words such as "anticipates," "projects," "expects," "plans," "intends," "believes," "estimates," "targets," and other similar expressions that indicate trends and future events. Factors that could cause the Company's results to differ materially from those expressed in forward-looking statements include, without limitation, variation in demand and acceptance of the Company's products and services, the frequency, magnitude and timing of any or all raw-material-price changes, general business and economic conditions beyond the Company's control, timing of the completion and integration of acquisitions, the consequences of competitive factors in the marketplace, cost-containment strategies, and the Company's success in attracting and retaining key personnel. Additional information concerning factors that could cause actual results to differ materially from those projected is contained in the Company's filing with The Securities and Exchange Commission. The Company undertakes no obligation to revise or update forward-looking statements as a result of new information since these statements may no longer be accurate or timely.