Rite Aid (NYSE: RAD) is taking on heart disease this February by
offering customers basic healthy lifestyle support backed by expert
pharmacist counseling and 12-page, full-color Heart Health guides
available for free online and at pharmacy counters. While in stores,
customers can also easily support the American Heart Association's Go
Red For Women® movement with the purchase of a red dress paper
pin up.
As the No. 1 killer of women nationwide, cardiovascular disease affects
more than one in three adults. But the story doesn't have to end
there—the American Heart Association (AHA) estimates that 80 percent of
heart disease and stroke cases can be prevented. Rite Aid is proud to
again be a national supporter of the Go Red For Women® movement,
now celebrating its 10th year of encouraging public awareness of heart
disease in women and promoting life-saving actions.
"In many cases, the path to a healthier heart begins with just a few
simple lifestyle changes," said Robert Thompson, Rite Aid's executive
vice president of pharmacy. "Rite Aid's free 12-page Heart Health guide
was developed with the American Heart Association and is a great first
step on the path to better heart health. With the help and support of
Rite Aid pharmacists, our customers can commit to and achieve their
heart health goals all year long."
As one of the most accessible health care providers, Rite Aid
pharmacists are available to counsel on prescription and
over-the-counter medications any time of night or day. Rite Aid
pharmacists often counsel on heart health topics including how vitamins
and supplements such as fish oil can promote heart health.
To encourage customers to get heart healthy, Rite Aid pharmacists have
the tools they need including:
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Free 12-page, full-color Heart Health guides – Available at
Rite Aid pharmacy counters nationwide in February and beyond, these
guides were developed with the American Heart Association to help
customers learn the risks of heart disease, take control of these
risks and overcome obstacles to decreasing those risks by making
healthy lifestyle changes. The guide is also online all year long
along with heart healthy tools at www.riteaid.com/heart.
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Free Rite Care Prescription Advisor Reports – Available all year long
to Rite Aid patients interested in seeing how well they're doing
taking prescribed medications that must be taken on a regular basis.
These personalized reports help patients better understand and improve
their medication compliance.
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Free blood pressure readings – Customers can ask any Rite Aid
pharmacist for a complimentary reading and help understanding their
results. Pharmacists can also recommend a good home blood pressure
monitoring device.
At Rite Aid, a Red Dress Can Help Save Lives
Rite Aid has long been committed to supporting the American Heart
Association's Go Red For Women® movement by selling red paper
dress icons at Rite Aid registers each February. In exchange for a $1
donation, customers can sign a dress and proudly show their passion for
saving lives and raising awareness for the issue of women and heart
disease. As a long-time supporter of Go Red For Women®, Rite Aid
has raised nearly $2 million for the American Heart Association.
Rite Aid's focus on helping customers adopt a heart-healthy lifestyle is
part of its rotating focus on consumer health topics commonly discussed
with Rite Aid pharmacists. Other topics featured during the year include
allergies, skin care, healthy weight and wellness+ for diabetes,
an extension of Rite Aid's free customer loyalty program wellness+.
Rite Aid Corporation is one of the nation’s leading drugstore chains
with more than 4,600 stores in 31 states and the District of Columbia
and fiscal 2012 annual revenues of $26.1 billion. Information about Rite
Aid, including corporate background and press releases, is available
through the company’s website at www.riteaid.com.