TechTarget Launches TechnologyGuide.com in Response to BYOD and Lifestyle Technology Trends
Technology media company TechTarget, Inc. (NASDAQ: TTGT) today announced
the launch of TechnologyGuide.com™.
This website goes beyond the bits and bytes of technology to focus on
the applications and implications of new products and services on all
types of users at home or in business. In response to growing trends
including consumerization and “bring your own device” (BYOD), the site
helps both technology professionals and personal technology enthusiasts
find reliable product information and research on all aspects of a
product as they consider a purchase. Test centers in Cincinnati and
Boston enable TechnologyGuide’s experienced editorial staff to carefully
evaluate and compare products in a completely controlled environment.
TechnologyGuide.com
becomes the flagship for TechTarget’s TechnologyGuide Media Group,
featuring six other product news, reviews and evaluation websites,
including: NotebookReview.com™,
TabletPCReview.com™,
DesktopReview.com™,
PrinterComparison.com™,
DigitalCameraReview.com™,
and Brighthand.com™.
These sites have been leading resources for business and consumer
technology research for over 10 years and, combined with their highly
active forums, generate close to 9 million monthly unique visitors and
22.5 million monthly page views. Building on the strong legacy of these
sites, TechnologyGuide.com
will feature both personal and business technology coverage that focuses
on the usage and application of technology and devices in environments
from home to work. Additionally, TechnologyGuide.com
ventures into new areas, including home technology, health and fitness,
entertainment, and travel technologies. All of this makes it a must-read
resource for technology-savvy enthusiasts, IT professionals, and other
buyers searching for trusted purchase information.
“As technology devices and products become an integral part of
everyone’s life, the line between personal and business technology is
blurring. Business buyers look for technology that fits the needs of the
business and personal buyers want technology and devices that fit their
needs both at work and in everyday life,” explains Senior Vice President
and Group Publisher, Michael Carroll. “TechnologyGuide provides both
types of buyers with a single, powerful destination that offers a range
of content options based on their particular interests, making it easy
to find the right information to make the right personal or business
technology purchase decision," Carroll continues.
TechnologyGuide offers a unique editorial experience, approaching all
coverage, including business, from a user perspective. It aims to inform
and educate all levels of technology buyers, breaking down complex
issues and providing useful advice and insight to a highly engaged user
base. Catering to an audience using the very technology it covers, TechnologyGuide.com
also features a responsive design, which offers seamless interaction and
functionality regardless of the device used to navigate the site.
TechnologyGuide’s Business Channel is pillared by the strength of
TechTarget’s network of enterprise technology websites, sharply
differentiating it from the competition. TechnologyGuide.com
will collaborate with these websites to provide in-depth business
practices for SOHO/SMB and enterprise buyers across many topics,
including: consumerization; networking and security; mobile systems and
apps; and cloud-based services.
About TechTarget
TechTarget
(NASDAQ: TTGT) is the online intersection of serious technology buyers,
targeted technical content and technology providers worldwide. Our
extensive network of online and social media, powered by TechTarget’s
Activity Intelligence™ platform, redefines how technology marketers view
and engage technology buyers based on their active projects, specific
technical priorities and business needs. With more than 100
technology-specific websites and a wide selection of custom advertising,
branding, and lead generation solutions, TechTarget delivers
unparalleled reach and innovative opportunities to drive technology
marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London,
Paris, San Francisco, Singapore and Sydney.
To learn how you can engage with serious technology buyers worldwide,
visit techtarget.com
and follow us @TechTarget.
(C) 2013 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks, and Activity Intelligence,
TechnologyGuide.com, NotebookReview.com, TabletPCReview.com,
DesktopReview.com, DigitalCameraReview.com, PrinterComparison.com, and
Brighthand.com are trademarks of TechTarget. All other trademarks are
the property of their respective owners.
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