Jamba Juice Joins Forces with Jake “Body by Jake” Steinfeld to Support and Inspire Healthy, Fruitful Living
Jamba Juice Company, a leading healthy, active lifestyle brand announced
today that fitness icon, actor and entrepreneur Jake Steinfeld will
serve as spokesperson for Jamba’s new and enhanced fresh juice platform.
Mr. Steinfeld is known globally for his popular “Body by Jake” brand, as
well as his work to promote youth fitness as the Chair of the California
Governor’s Council on Physical Fitness and Sports, and now as the
Chairman of the National Foundation for Governors Fitness Councils.
The company also announced the expansion of its Healthy Living Council
with the launch of the Jamba Healthy Living Fitness Council, for which
Mr. Steinfeld will serve as a spokesperson. Created in 2012, the Healthy
Living Council is comprised of a team of nationally known nutrition
experts who provide consumers with useful, practical information to help
them live healthier lifestyles. The new Fitness Council will serve a
similar function for consumers seeking information on physical fitness.
Mr. Steinfeld will host promotional events and other activities in
support of Jamba’s new and expanded fresh juice offerings, many of which
will occur at the recently remodeled Santa Monica store. The company
will continue to use that store as a learning lab for testing new
concepts. Jamba plans to remodel many more of its stores in the coming
months to incorporate the expanded fresh juice products.
“We are thrilled to have Jake join us in our mission to inspire and
simplify healthy living,” said Jamba chairman, president and CEO James
D. White. “His expertise and enthusiasm will enhance our already
successful fresh juice platform and I believe he is the perfect partner
to lead our newly-formed Healthy Living Fitness Council.”
Jamba’s fresh juice offerings include hand-crafted juice blends with six
new, fresh, whole ingredients: kale, beets, pineapple, lemon, ginger and
apples. The new fresh juice line will be introduced to up to 100 stores
in 2013, with more planned in the next year.
“I have long been a fan of Jamba Juice and am a regular Jamba consumer,”
said Mr. Steinfeld, “and I admire the work the company does in the
community, with kids, and in promoting healthy living. The new, fresh
juices are fantastic, and I am honored to partner with Jamba in their
continuing efforts to provide healthier food and beverage options.” Mr.
Steinfeld will also join the long list of celebrities, athletes and
organizations who endorse Jamba’s Team Up For a Healthy America
program, the company’s campaign to address childhood obesity.
About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading
restaurant retailer of better-for-you, specialty beverage and food
offerings, which include great tasting, whole fruit smoothies, fresh
squeezed juices and juice blends, hot coffee and teas, hot oatmeal,
breakfast wraps, bistro sandwiches and mini-wraps, California
Flatbreads™, frozen yogurt, and a variety of baked goods and snacks.
Jamba-branded products for at-home enjoyment are also available through
select retailers across the nation and in Jamba outlets. As of January
1, 2013, there were 809 store locations globally. Jamba is a proud
sponsor of “Team Up for a Healthy America” in the fight against
childhood obesity and encourages fans to join the Team Up community of
celebrities, athletes and other leaders committed to getting kids active
and involved at www.myhealthpledge.com.
Fans of Jamba Juice can learn more about specific offerings and
promotions, and find a location near them by visiting the Jamba Juice
website at www.JambaJuice.com,
becoming a Jamba insider at www.JambaJuice.com/insider,
liking our page on Facebook at www.Facebook.com/JambaJuice,
following us on Twitter at www.Twitter.com/JambaJuice
or by contacting Jamba’s Guest Services team at 1-866-4R-FRUIT
(473-7848).
About
Jake Steinfeld and Body By Jake
Jake Steinfeld is one of the fitness industry’s reigning icons. A
street-smart entrepreneur responsible for creating the personal fitness
training industry, Jake continues to develop successful products,
businesses, and brands through Body by Jake Global. He created FitTV the
first 24 hour fitness network which he later sold to NewsCorp and also
created FitOrbit an affordable online digital platform that connects
users to real live personal trainers. He partnered with Universal Music
Group to launch the fitness music label called Body by Jake Music
featuring compilations and music tracks by some of today’s hottest
artists and in-demand producers, DJ’s, and mixers. He served as Chairman
of the California Governor’s Council on Physical Fitness and Sports
under Governor’s Schwarzenegger and Brown, with the mission of
establishing California as the nation’s first “Fitness State.” He is now
the Chairman of the National Foundation for Governors’ Fitness Councils.
Jake is also the founder of Major League Lacrosse (MLL), the nation’s
first professional outdoor lacrosse league, which is entering its 13th
season. A NY Times and Wall Street Journal best-selling author, his
recent publication is Take A Shot the remarkable story of
perseverance, friendship, and a really crazy adventure about the
formation of the MLL. With his “Don’t Quit!” attitude, Jake continues to
fight obesity utilizing practical user-friendly solutions for all
Americans. To learn more, visit www.bodybyjake.com
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