USA
Technologies, Inc. (NASDAQ: USAT), (“USAT”), a leader of wireless,
cashless payment and M2M telemetry solutions for small-ticket,
self-serve retailing industries, kicked off what USAT believes to be the
largest mobile payment and loyalty program for the U.S. vending industry
this week at the NAMA
OneShow in Las Vegas. Loyalty programs can help drive traffic,
repeat business and brand loyalty. Since U.S. vending has traditionally
been a cash-based industry, consumer engagement tools such as loyalty
programs that market directly to the consumer were largely impossible
before.
The USAT mobile payment and loyalty program will integrate USAT’s
installed base of over 100,000 NFC-enabled cashless payment terminals
with Isis’
SmartTap™ mobile commerce technology, for rewards acceptance and
redemption. The Isis Mobile Wallet™ enables mobile payments through an
NFC-ready terminal and allows consumers to redeem offers and loyalty
with the tap of their smart phone.
Under the “Fifth Vend Free” promotion being announced by USAT, and Isis,
customers would be eligible to receive free products from vending
operators based upon loyalty rewards earned by using the Isis Mobile
Wallet™ to pay for a purchase at a qualifying terminal.
“After USAT’s successful pilot with Isis in Salt Lake City and Austin,
we are extremely excited to expand via the addition of a loyalty
program,” said Stephen P. Herbert Chairman and Chief Executive Officer
of USA Technologies. “In our view, the USAT mobile payment and upcoming
loyalty program is yet another way for operators to optimize their
cashless payment platform as a tool for driving top line growth. It
reflects our commitment to deliver more value to our customers with
every USAT connection, with the added benefit of making vending fun for
the consumer. In our view, it’s a win-win for everyone involved.”
PGI Services, a Salt Lake City vending, coffee and micro market service
provider, has been preparing for mobile-based consumer engagement tools
to drive traffic to its machines.
“We took advantage of USAT’s mobile payment launch with Isis in our city
because we know the demographics of our consumers, particularly in areas
such as the Salt Lake City airport and business centers, are
increasingly smart-phone oriented,” said Mike Brown, President of PGI
Services. “We are now over 80 percent cashless and can’t wait to
incorporate the consumer engagement programs enabled by mobile payment
to leverage our cashless platform even further. In my view, anything we
can do to make it easier and rewarding for customers to purchase our
products is smart business.”
“Loyalty programs that allow consumers to be rewarded for repeat
purchases are essentially uncharted territory for the vending industry.
Connecting these businesses with their consumer creates a whole new
marketing paradigm for the industry,” said Jim Stapleton, Chief Sales
Officer for Isis. “It’s an exciting time for this market sector and we
are looking forward to working with USAT in making this a success for
everyone involved.”
To learn how to sign up and prepare for the promotion, visit USAT’s
booth #1229 at the NAMA
OneShow at the Venetian Sands Resort in Las Vegas from April 24-26.
To speak to a USAT sales representative, call 1-800-633-0340 and mention
the USAT Fifth Vend Free promotion.
About USA Technologies:
USA Technologies is a leader of wireless, cashless payment and M2M
telemetry solutions for small-ticket, self-serve retailing industries.
ePort Connect® is the company’s flagship service platform, a
PCI-compliant, end-to-end suite of cashless payment and telemetry
services specially tailored to fit the needs of small ticket,
self-service retailing industries. USA Technologies also provides a
broad line of cashless acceptance technologies including its NFC-ready
ePort® G8, ePort Mobile™ for customers on the go, and QuickConnect™, an
API Web service for developers. USA Technologies has been granted 85
patents; and has agreements with Verizon, Visa, Elavon and major
customers such as Compass, Crane, AMI Entertainment and others. Visit
the website at www.usatech.com.
G-USAT
