Archeo, Inc., a division of Marchex, Inc. (NASDAQ: MCHX), today
announced domain sales for the first quarter of 2013 were $1.4 million,
which was comprised of 50 domains sold.
In the fourth quarter of 2012, 31 domains were sold for $863,000. The
average price of a domain in the first quarter of 2013 was $27,233 as
compared to $27,823 in the fourth quarter of 2012.
“Our focus in the first quarter was adding people and technology to
scale our domain marketplace,” said Rod Diefendorf, Archeo Chief
Operating Officer. “These sales figures during this initial stage of
Archeo’s development help illustrate the value of our domain assets and
position us well for the future.”
In November 2012, Marchex, Inc. announced its intention to spin off its
domain assets into Archeo, a separate public company that would function
as a premium domain and advertising marketplace. The spin-off is
expected to be finalized this summer.
Marchex also published a sample list in November 2012 of 2,000 of its
more than 200,000 top domains. Only a few domains have been sold since
then, highlighting the considerable depth to the portfolio, Diefendorf
said.
“We feel good about Archeo’s progress in the first quarter,” Diefendorf
said. “We’re establishing a great team and a scalable platform to take
this marketplace to the next level.”
Below is a list of the top 20 domains sold in the first quarter of 2013.
1. Swash.com
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2. Aprons.com
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3. ProLabs.com
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4. Ideally.com
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5. Colette.com
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6. AffordableInsurance.com
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7. ProTrader.com
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8. WebFleet.com
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9. GlobalJourney.com
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10. DreamProducts.com
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11. IraqiDinar.com
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12. APNetwork.com
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13. OnlyMoney.com
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14. MovingDirectory.com
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15. BusinessMan.com
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16. CoolGift.com
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17. WebWatcher.com
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18. Hakka.com
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19. Poliya.com
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20. Diatomaceousearth.com
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About Archeo
Archeo, Inc., a division of Marchex, Inc., is a premium domain and
advertising marketplace that enables the buying, selling and development
of digital properties and advertising inventory. In November of 2012,
Marchex announced its intention to spin-off Archeo into a distinct,
publicly-traded entity. Archeo has filed an initial Form 10 Registration
Statement with the U.S. Securities and Exchange Commission in connection
with Marchex’s previously announced plan to pursue the separation of its
business into two public companies which is expected to be completed in
2013.
Upon completion of the spin-off transaction, Archeo’s technology-based
business will be comprised of two complementary areas: (1) a Domain
Marketplace, which includes our platform to purchase, manage and sell
domains, including more than 200,000 domains which we own today; and (2)
an Advertising Marketplace, which includes our online and mobile
advertising network, where we sell advertising on a variety of
publishers and on our own digital properties.
About Marchex
Marchex, Inc. delivers customer calls to businesses and analyzes those
calls so companies can get the most out of their mobile advertising.
Marchex supports its customers through a unique technology platform that
has three primary components: (1) Call
Analytics, which powers all of our advertising solutions, and allows
partners to leverage data and insights that accurately measure the
performance of mobile, online and offline call advertising; (2) Digital
Call Marketplace, which annually connects millions of consumer calls
to our advertisers from a range of mobile and online sources on a Pay
For Call basis; and (3) Local
Leads, a white-labeled, full service digital advertising solution
for small business resellers that drives quality phone calls and other
leads to their small business advertisers.
On November 1, 2012, Marchex announced its intention to pursue
separation of its business into two distinct, publicly-traded entities.
Upon completion of the proposed tax-free spin-off transaction, Marchex’s
existing shareholders would hold interests in: (1) Marchex, a pure play
mobile advertising company focused on calls, and (2) Archeo, Inc., a
premium domain and advertising marketplace. The spin-off is expected to
be completed in 2013.
Marchex is based in Seattle. To learn more, please visit www.marchex.com/products.
To learn more about the proposed spin-off transaction, please visit www.marchex.com/archeo
Forward-Looking Statements
This press release contains forward-looking statements that involve
substantial risks and uncertainties. All statements, other than
statements of historical facts, included in this press release regarding
our strategy, future operations, future financial position, future
revenues, other financial guidance, acquisitions, projected costs,
prospects, plans and objectives of management are forward-looking
statements. In addition, there are certain risks and uncertainties
relating to our spin-off transaction, including, but not limited to, the
impact and possible disruption to our operations, the timing and
certainty of completing the transaction, the high costs in connection
with the spin-off which we would not be able to recoup if the spin-off
is not consummated, the expectation that the spin-off will be tax-free,
revenue and growth expectations for the two independent companies
following the spin-off, unanticipated developments that may delay or
negatively impact the spin-off, and the ability of each business to
operate as an independent entity upon completion of the spin-off. We may
not actually achieve the plans, intentions or expectations disclosed in
our forward-looking statements and you should not place undue reliance
on our forward-looking statements. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in the
forward-looking statements we make. There are a number of important
factors that could cause the actual results of Marchex and/or Archeo to
differ materially from those indicated by such forward-looking
statements which are described in the "Risk Factors" section of
Marchex’s most recent periodic report and registration statement filed
with the SEC and Archeo’s Form 10 registration statement filed with the
SEC. All of the information provided in this release is as of April 29,
2013 and Marchex and Archeo undertake no duty to update the information
provided herein.
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