Following The Coca-Cola Company’s announcement of its global wellbeing
commitments last week, Coca-Cola USA gears up for a summer of activity
and fun with its “Get The Ball Rolling” initiative.
“Summer is a great time of year for people to come together to enjoy
activities and sports that make them happy,” said Stuart Kronauge,
General Manager, Sparkling Beverages, Coca-Cola USA. “We’re taking
programs and events to which we have access and making sure that people
who participate in them rediscover the joy and fun of being active.”
Coca-Cola USA will “Get the Ball Rolling” this summer with events
available to millions across America. Here are a few fun ways people can
refresh their summer with activity:
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Thousands of Coca-Cola soccer balls will be given out at major events
– like the Coca-Cola Swelter Stopper – and through MyCokeRewards.com,
the Company’s online affinity program.
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Every summer weekend – starting June 21, the first day of summer, to
Labor Day, September 2 – one Shine™ activity tracker by Misfit will be
distributed every hour from sunrise to sunset Eastern Daylight Time
(EDT) to a lucky individual through MyCokeRewards.com.
This elegant device allows users to track activities, such as swimming
and biking, while syncing with their smartphones.
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Coca-Cola USA is encouraging families to be active this summer on
behalf of their favorite national, state and local parks. Through the America
Is Your Park campaign, kicking off this June, people can turn
fitness activities into votes for parks to win recreation grants.
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Coca-Cola Happiness Trucks will be rolling into town and inspiring
people to get on their feet and move to the beat of some of the
hottest music during a series of dancing and activity events across
the country.
Coca-Cola USA’s “Get The Ball Rolling” effort contributes to the
Company’s global commitments to help fight obesity and be part of the
solution, announced last week by Muhtar Kent, Chairman and CEO of The
Coca-Cola Company. These commitments include:
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Offer low- or no-calorie beverage options in every market.
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Provide transparent nutrition information, featuring calories on the
front of all of our packages.
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Help get people moving by supporting physical activity programs in
every country where we do business.
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Market responsibly, including no advertising to children under 12
anywhere in the world.
The Coca-Cola Company continues to make the health of communities around
the country a priority. We are working together with willing
organizations, individuals and government to be part of the solution to
obesity. Through collaborative partnerships and programs, the Company is
delivering more beverage choices, calorie information and physical
activity opportunities than ever before. To learn more, visit www.coke.com/comingtogether.
About The Coca-Cola Company
The
Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, the world's most valuable brand, our Company's
portfolio features 16 billion-dollar brands including Diet Coke, Fanta,
Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world's largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at a rate of more than 1.8 billion
servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private employers
with more than 700,000 system associates. For more information, visit
Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo
or visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com.
About Misfit Wearables
Misfit invents and manufactures wearable sensing devices that inspire
people be more active and develop healthy habits. Misfit’s first
product, the Shine, is an elegant wireless personal activity tracker
that you can wear anywhere on your body, using different accessories,
and because of its sleek all-metal construction, can be worn to any
occasion: a black tie event, the office, or a friend's birthday party.
Simply tap Shine and a halo of lights appear to tell you how close you
are to completing your personal daily activity goal. Carved out of a
solid block of aircraft grade aluminum, it was built to last a lifetime
and is water-resistant for swimming. www.misfitwearables.com/shine
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