Crumbs Bake Shop, Inc. (NASDAQ: CRMB), the nation’s largest specialty
cupcake retailer, today announces a co-branding agreement with Chef and
Restaurateur David Burke, well known for his inventive modern American
cuisine, to create and produce an exclusive line of fresh gourmet
sandwiches and salads. Launching in mid-June, the lunch menu items will
be sold at select Crumbs locations in Manhattan and the NYC metropolitan
area, with the intention to roll out to other markets.
David Burke’s line of premium sandwiches and salads will bring greater
depth to the Crumbs assortment and offer customers fresh and delicious
lunch options in addition to Crumbs’ cupcakes and baked goods.
Additional beverage offerings and chips will complement the new
mid-afternoon fare.
“Consistent with our goal of complementing our already famous assortment
of gourmet cupcakes with a choice of high quality and innovative
lunchtime alternatives, we are thrilled that Chef Burke will be
launching an assortment of gourmet sandwiches and salads for the ‘David
Burke & Crumbs’ program,” says Julian R. Geiger, President and Chief
Executive Officer at Crumbs Bake Shop, Inc. “Chef Burke’s culinary
creativity and mastery of great food will be clear to all of our
customers once they taste what he has created.”
“I am excited to be partnering with the legendary Crumbs Bake Shop on
yet another fantastic endeavor,” said Chef David Burke. “Our new line of
custom-made, specialty Burke in the Box sandwiches and salads, exclusive
to select Manhattan and NYC metro area Crumbs locations, will feature
great taste and personality, meaningful attributes to our brand and
theirs.”
For more information visit www.crumbs.com
ABOUT CRUMBS BAKE SHOP:
The first Crumbs Bake Shop opened in March 2003 on the Upper West Side
of Manhattan and is well known for its innovative and oversized gourmet
cupcakes. The Company currently has 70 locations in 12 states and the
District of Columbia, including 19 stores in super regional malls.
ABOUT DAVID BURKE:
Blurring the lines between chef, artist, entrepreneur and inventor,
David Burke is one of the leading pioneers in American cooking today.
His fascination with ingredients and the art of the meal has fueled a
thirty-year career marked by creativity, critical acclaim and the
introduction of revolutionary products and cooking techniques. His
passion for food and the restaurant industry shows no signs of slowing
down.
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