Taylor Swift and Rebecca Minkoff Partner with Diet Coke to Find the Next Great Fashion Designer
Extraordinary style isn’t limited to high-fashion runways or design
studios. Look around any office, college campus or city block and you’ll
see people with a passion for fashion and an eye for design getting
creative and having fun with their individual style.
To celebrate the spirit of independent stylists and fashionistas
everywhere, Diet Coke is launching the second season of
its annual Diet Coke Young Designer Challenge – an opportunity of a
lifetime for a style maven to become the next great fashion designer.
Diet Coke is the number one calorie-free brand and number two beverage
in the country behind Coca-Cola. The brand is inviting creative
individuals to submit a Diet Coke-branded T-shirt design inspired by the
extraordinary style of its new partner Taylor Swift for the chance to
have their original creation featured in all U.S. Target stores this
fall. Fans can submit their design through May 31 at DietCoke.com/DesignerChallenge.
While submissions were only accepted from students at select design
schools last year, the fashionable twist in 2013 is that anyone in the
U.S. with a creative and inspired idea can submit a Diet Coke T-shirt
design.
Adding to the excitement, acclaimed fashion designer Rebecca Minkoff,
along with the top creative minds at Diet Coke and Target, will select
the winning Diet Coke T-shirt design. The judges will select the top
design from a pool of 10 finalists, which will be determined from an
online public vote in June.
“The Diet Coke brand is the epitome of style, and I’m delighted to be
involved in this unique design challenge as a judge,” said Minkoff. “As
someone who took a chance and moved to New York to chase a dream, I
can’t wait to join Diet Coke and Taylor Swift to support a young,
talented individual in pursuing their own dreams.”
In addition to having his or her design available in the soft drink
aisle in all U.S. Target stores beginning September 1, the grand-prize
winner also will receive a $10,000 cash prize to pursue creative
endeavors, plus a fly-away trip to meet Swift at one of her final U.S.
RED Tour stops in Nashville, Tenn., this September.
“Season two of the Diet Coke Young Designer Challenge gives all of our
fans the extraordinary opportunity to make their dreams of becoming the
next big designer a reality,” said Erik Jenkins, Diet Coke Brand
Manager. “We’re excited to see how fans infuse the aspirational and
modern Diet Coke brand and Taylor’s chic style into their design
submissions.”
Fans interested in submitting a T-shirt design can visit DietCoke.com/DesignerChallenge
to view inspirational photos and contest rules, download hi-res assets
and learn more about the Diet Coke Young Designer Challenge. Budding
designers also will find creative inspiration from a video
featuring Swift sharing her thoughts on personal style and how she
approaches fashion. T-shirt designs must be submitted by 11:59 p.m. EST
on Friday, May 31.
The top 20 designs will be posted online at DietCoke.com/DesignerChallenge
beginning June 16. Through June 30, people who vote for their favorite
Diet Coke T-shirt design will have the opportunity to win an
all-expenses-paid trip for two to Nashville, Tenn., this September to
meet Swift and attend one of the final concerts on her U.S. RED Tour.
The grand-prize winner of the contest will be announced later this
summer. To encourage the talented finalists to continue pursuing their
creative passions, two runners-up also selected by Minkoff and the
judging panel each will receive $2,500. The remaining 17 finalists will
receive $250 each. The winner of the 2012 Diet Coke Young Designer
Challenge was Gustavo Alonso, an up-and-coming design student at Miami
International University of Art and Design, who wowed the judging panel
with his design featuring a mysterious woman in a chic, red trench coat.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and still
brands. Led by Coca-Cola, the world's most valuable brand, our Company's
portfolio features 16 billion dollar brands including Diet Coke, Fanta,
Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks. Through
the world's largest beverage distribution system, consumers in more than
200 countries enjoy our beverages at a rate of more than 1.8 billion
servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private employers
with more than 700,000 system employees. For more information, please
visit www.thecoca-colacompany.com
or follow us on Twitter at twitter.com/CocaColaCo.
About Taylor Swift
Lauded by The New York Times as "one of the most important
pop artists of the last decade," and by Rolling Stone as
"one of the few genuine rock stars we've got these days," 23 year-old
Taylor Swift is a seven-time GRAMMY winner, and is the youngest winner
in history of the music industry's highest honor, the Grammy Award for
Album of the Year. With the 2012 release of her album RED,
she is the only female artist in music history (and just the fourth
artist ever) to twice have an album hit the 1 million first-week sales
figure. She holds the record for the biggest digital sales week ever for
a song by a woman, and for the second-largest song sales week overall,
as well as the worldwide iTunes record for highest ever first-week album
sales. With RED, Taylor became the first artist since the
Beatles (and the only female artist in history) to log six or more weeks
at #1 with three consecutive studio albums.
Taylor has an album on Rolling Stone's prestigious The 50
Greatest Albums of All Time (by women) list, and Time magazine
has named her one of the 100 most influential people in the world. She is Billboard's
youngest-ever Woman of the Year, and her more than 100 industry award
wins have included the American Music Awards' Artist of the Year, the
Country Music Association and the Academy of Country Music's Entertainer
of the Year and three European Music Awards.
Taylor, who writes all of her own songs, has career record sales in
excess of 26 million albums and 75 million song downloads worldwide, and
her two most recent albums are two of only 18 albums in the entire
history of music to sell more than 1 million copies in a single week.
She has had singles top both the country and pop radio charts around the
globe, and has thus far scored 13 #1 singles across multiple radio
formats. She is one of the top 5-selling digital music artists
worldwide, and is the top-selling digital artist in country music
history.
About Rebecca Minkoff
With a vision of building a lifestyle brand for the downtown romantic,
San Diego-born designer Rebecca Minkoff founded her company in 2001
after she developed a small apparel line. She spent the next few years
working on the small collection until 2005 when Rebecca developed the
“Morning After Bag”. The bag became an overnight sensation and Rebecca
began solely concentrating on developing additional styles to build out
her romantically themed day-to-night handbag collection. After four
years of consistent growth in accessories under her belt, Rebecca
returned to her original love of apparel design and introduced a
ready-to-wear collection in 2009. Rebecca Minkoff’s designs are a
favorite for modern, trend-setting everyday women and celebrities alike.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,832
stores – 1,784 in the United States and 48 in Canada – and at
Target.com. Since 1946, Target has given 5 percent of its profit through
community grants and programs; today, that giving equals more than $4
million a week. For more information about Target’s commitment to
corporate responsibility, visit Target.com/corporateresponsibility.
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