Sears Recognizes Consumer Cellular for Outstanding Performance in Consumer Electronics Category

Consumer Cellular (www.consumercellular.com), the number one rated cellphone service for the third consecutive year and exclusive wireless provider for AARP members, has been awarded a prestigious Partners in Transformation award from Sears Holdings Corporation. Consumer Cellular received the award in the electronics category by driving impressive cellphone sales growth for the retailer over the past year.

The Partners in Transformation award recognizes top-performing vendors and suppliers who have been helping support the transformation of Sears through innovation around customers, core retail excellence, and financial and operational discipline. Of the more than 30,000 suppliers that work with Sears, less than one half of a percent have the privilege of receiving this award.

“Sears is an iconic retail brand that has earned a strong reputation among its customers for providing quality products and customer service,” said John Marick, CEO of Consumer Cellular. “We’re honored to be recognized for helping them build on that reputation with our products and services, and we look forward to continued success at Sears locations.”

Consumer Cellular currently sells four of its cellphone models at 750 Sears stores nationwide: the Huawei 8800 and 8652 smartphones, the senior-friendly Doro PhoneEasy® 618 flip phone, and the entry-level Motorola WX416 feature phone. The Samsung Galaxy Exhilarate smartphone will become available in June. Sales of Consumer Cellular phones at Sears have been growing every year since 2011, when the two launched a retail partnership. Sales volume through the first four months of 2013 is already approaching sales for all of 2012.

The Partners in Transformation award recipients are selected from nominations submitted by Sears Holdings’ associates who purchased goods and services from suppliers in 2012.

About Consumer Cellular

Consumer Cellular is the exclusive wireless provider for AARP members and a top-rated carrier that provides no-contract cell phones and service plans to those 50+. Founded in 1995 on the belief that everyone should have affordable access to the safety and convenience of cellular service, Consumer Cellular is privately held with more than 800 employees. The Portland, Ore.-based company utilizes the nation’s largest voice and data network, covering more than 296 million people – or 97 percent of the U.S. population. Consumer Cellular’s wireless phones and plans are sold nationwide at leading retailers such as Sears and RadioShack dealer franchise locations, as well as direct to consumers at www.consumercellular.com or 800-686-4460. The company has been ranked on the Inc. 5000 list for four years in a row. For cellphone tutorials, features, applications and company news, connect with Consumer Cellular on Facebook, Twitter, YouTube and Google+.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and is part of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears, Roebuck offers its wide range of home merchandise, apparel, and automotive products and services through more than 2,000 Sears-branded and affiliated stores in the U.S. and Canada, which includes more than 810 full-line and more than 1,270 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands’ End – among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.