Accenture and P&G Win "Most Innovative" Outsourcing Excellence Award for Commercial Services Collaboration
Accenture (NYSE: ACN) and Procter & Gamble (NYSE: PG) have won the
Outsourcing Excellence Award in the “Most Innovative” category by
Outsourcing Center, the leading resource of outsourcing best-practice
information. The award recognizes Accenture’s and Procter & Gamble’s
(P&G) collaboration on a commercial services program in which Accenture
manages P&G’s digital marketing campaigns, e-retailer content and
virtual reality centers.
“This award is a testament to the teamwork between Accenture and P&G and
the innovative approach and solutions delivered jointly by our two
companies,” said Marco Ziegler, a managing director in Accenture’s
Consumer Goods & Services practice and lead for Accenture’s work at P&G.
“This commercial services program is helping P&G realize greater agility
and flexibility in the front office and enabling it to meet its changing
business needs more effectively, drive improved productivity and
innovation, accelerate the start-up of new services and realize lower IT
costs. Our work at P&G underscores Accenture’s focus on providing
business services that help companies increase sales and margins through
an end-to-end offering of management consulting, technology and
outsourcing.”
The award was presented to Accenture and P&G at the 17th
Annual Outsourcing Excellence Awards event in Irving, TX on Thursday,
May 9.
By engaging Accenture to manage and deliver key front office services,
P&G is able to focus on its core business strategy, while scaling
Accenture’s level of delivery up and down as required.
Accenture is helping to deliver the following services across P&G:
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Digital Marketing: Accenture’s Consumer Goods & Services
practice and Accenture Interactive provide project management services
to the delivery of P&G’s digital marketing strategy, launching and
managing the company’s digital marketing campaigns and brand websites
around the world. For example, Accenture managed the Internet sites,
applications and home page features across more than 30 markets to
help P&G execute its popular Thank You, Mom campaign during
the XXX Summer Olympics.
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Virtual Solutions: Accenture manages the design and development
of P&G’s virtual reality services and 3D store environments, creates
and integrates digital content for virtual reality solution centers,
provides virtual reality software platform development and
maintenance, and manages third-party facility and technology vendors.
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“Decision Cockpit” and Reporting Management Services: Accenture
provides production management services for P&G’s decision “cockpits”
across the entire Company and all of its businesses. These decision
cockpits are a network of information portals covering different
communities within the P&G enterprise.
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Project Management as a Service (PMaaS): Accenture provides
scaled tools and solutions to help enable more effective and efficient
Project and Initiative Management capability within P&G, helping
reduce development costs and overall speed to market.
Andy Walter, vice-president of P&G’s Global Business Services unit,
said, “As we continue to grow our capabilities, we’re seeking companies
that can bring innovative solutions and help us deliver them at scale.
P&G believes that our bundled agreement has strengthened our strategic
relationship with Accenture and created a 'launchpad' for the delivery
of distinctive new capabilities on a global scale. This collaboration
enables us to benefit from custom-developed services that help solve our
unique business needs. Accenture understands our business and is willing
to jointly invest in business areas that hold key strategic value to us.”
Accenture’s work for P&G is delivered using Accenture Commercial
Services for Consumer Goods, a business service that helps companies
increase sales and margins through an end-to-end offering of management
consulting, technology and outsourcing. The business service improves
interactions with customers, channels and consumers through innovative
analytical, multi-channel and operational capabilities.
Accenture is delivering the services across 12 locations, in more than
10 languages, through its Global Delivery Network using Accenture
centers in Mumbai, Buenos Aires, Shanghai, Warsaw and client locations.
About Accenture
Accenture is a global management consulting, technology services and
outsourcing company, with approximately 266,000 people serving clients
in more than 120 countries. Combining unparalleled experience,
comprehensive capabilities across all industries and business functions,
and extensive research on the world’s most successful companies,
Accenture collaborates with clients to help them become high-performance
businesses and governments. The company generated net revenues of
US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page
is www.accenture.com.
Copyright Business Wire 2013