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− With best-in-class research and review tools, Autofocus is the
destination for Canadian car buyers from discovery phase to purchase −
− Award-winning auto writers including Jil McIntosh, Antoine Joubert,
Matt Bubbers, Nadine Filion, and more contribute to both French and
English sites −
To tweet this release: http://ow.ly/nfAHM
TORONTO, July 24, 2013 /CNW/ - Targeting everyone from first-time car
buyers to auto enthusiasts across the country, Bell Media announced
today the launch of its new, bilingual online destination Autofocus at Autofocus.ca and Fr.Autofocus.ca. With best-in-class research, review tools, and consumer resources, Autofocus is the place to help Canadian car buyers get in the fast lane when it
comes to making the right purchase. The visually-enhanced, easy-to-use
site features integrated research tools, user community profiles, and
social tools. From respected auto experts offering advice and reviews,
user reviews, car buying tips and tricks, to in-depth coverage of all
major auto shows, consumer reports, and leasing and financing guides, Autofocus is Canada's one-stop, online source for automotive information.
"Not every car buyer makes a purchase with the same level of knowledge
or experience. With this in mind, Bell Media set out to build an
automotive resource that offers a tailored car shopping experience with
a best-in-class user interface," said Catherine MacLeod, Senior
Vice-President, Specialty Channels, Bell Media. "Informative and
engaging, Autofocus is reinventing how people manage their car shopping
experience. Autofocus is a valuable and convenient resource for
Canadians making a new purchase, thinking about changing models, or
just simply interested in cars."
**Media Note** - Download the Autofocus.ca logo and high-resolution
screen shot at BellMediaPR.ca
Autofocus is a unique community of car owners who help people make the right
car-buying decisions based on their individual needs. Autofocus' accessible community-focused destination will build on the successful,
highly-trafficked Autos vertical on TheLoop.ca and Sympatico.ca, and
deliver new, engaging, and informative automotive resources that
connects with the Adults 25-54 demographic.
Autofocus site sections include:
Shop for a Vehicle:
Easy-to-use tools simplify the shopping process from one convenient
location, with ability for users to build their own "garage" profile.
Vehicles are recommended based on a selection of generalized profiles
allowing visitors to shop for a new or used car by make, type, and/or
price. Content and promotions can be suggested to users based on their
interest and other interaction on the site.
Reviews:
With dedicated teams for both the French and English sites, Autofocus features expert and user reviews from Automobile Journalists
Association of Canada (AJAC) award-winning contributors and auto
writers Jil McIntosh, Antoine Joubert, Matt Bubbers, Nadine Filion,
Benoit Charette, Daniel Rufiange, and Howard Elmer. Plus, the site
offers information about the most popular cars and best-rated car
ranking lists.
How To:
From car care to the latest recalls on the market, Autofocus provides tips and tricks to buying new, used, or environmentally
friendly vehicles. Technology, finance, insurance, and safety guides
from industry professionals also keep navigators up-to-date on the
latest trends in the automotive world.
News and Events:
Autofocus provides the latest news stemming from the automotive world and
in-depth coverage of all major auto shows around the world including
the Canadian International Auto Show and New York International Auto
Show.
Photos and Videos:
Autofocus features high-definition photos and video galleries. Content tags and
related content modules allow users to find similar content and follow
their interests.
SOCIAL MEDIA LINKS:
Twitter
@Autofocusca
Facebook
Autofocus.ca
YouTube
YouTube.com/Autofocus
Google+:
Autofocus Canada
About Bell Media Digital:
Bell Media Digital delivers the most popular news, sports, entertainment
and lifestyle media in Canada through dynamic systems including
Canada's leading online video network, award-winning websites,
user-generated content sites, mobile-optimized sites and apps. Bell
Media Digital is a division of Bell Media, Canada's premier multimedia
company with leading assets in television, radio and digital. Bell
Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest
communications company.
SOURCE: Bell Media Digital
