To help global companies implement cross-border multichannel commerce
solutions more effectively, Accenture (NYSE: ACN) has become the sole
global strategic partner of hybris, the world’s fastest-growing commerce
platform. The agreement will enable international brands to create
consistent consumer transaction experiences across multiple channels,
including online, mobile and in-store, regardless of geographic location.
This alliance combines Accenture's leadership in digital marketing
strategy, customer experience, platform management and implementation
with hybris’ leading omni-channel software and technology. The two
companies will offer comprehensive multichannel commerce solutions to
enterprises in retail, manufacturing, wholesale distribution,
telecommunications, media/publishing, software, and gaming.
“As hybris’ global strategic partner, Accenture can help bring the
hybris’ omni-channel commerce platform to companies that have struggled
to implement worldwide transaction solutions that can be tailored to
local country needs,” said Anatoly Roytman, EALA managing director of
digital consulting for Accenture
Interactive. “Our global presence can reduce the complexity and cost
of transforming the consumer transaction experience across multiple
geographic markets.”
“We have seen huge growth in eCommerce in the last few years, often
driven by global brands looking for complex platform solutions, but with
the ability to offer local languages and market websites for customers,”
said Frank Schoutissen, Vice President Channel of hybris. “Our alliance
with Accenture will allow these companies to have both a technology and
implementation partner that can help them meet these objectives. We are
very excited about the potential this will bring to both companies and
the customers we can support as a result of this.”
The strong collaboration between the Accenture and hybris is highlighted
by a contract win with Nestlé Nespresso S.A. (“Nespresso”), to implement
a multichannel commerce solution that uses hybris, SAP CRM and SAP
Retail integration as its key elements. The two and a half year
implementation will include eCommerce, point of sale, call-center and
back-office functions. The new platform will help Nespresso offer a more
personalized and complete customer experience and allow Nespresso to
benefit from streamlined and consistent technology and processes across
the 41 countries in which it operates.
“This program will provide Nespresso with a single, streamlined,
interactive platform that will create more consistent and seamless
experiences for consumers underpinned by agile and flexible business
processes that support local market needs,” said Fabio Vacirca, global
managing director of Accenture’s
Consumer Goods and Services practice. “Our work will combine the
digital and multichannel commerce experience of Accenture Interactive
with the industry know-how of our Consumer Goods and Services team.”
Accenture’s multichannel commerce and digital marketing work is
delivered as part of Accenture
Commercial Services for Consumer Goods, a business service that
helps companies increase sales and margins and improves interactions
with customers, channels and consumers through innovative analytical,
multichannel and operational capabilities.
Accenture announced on July 8 it has completed its acquisition
of Acquity Group Ltd, the second-largest independent digital
marketing company in the United Sates. The acquisition further
strengthens and expands the broad range of digital marketing services
that Accenture provides clients through Accenture Interactive. In
January 2013, Acquity Group was named as hybris’
North American Partner of the Year for the second year in a row.
About Accenture
Accenture is a global management consulting, technology services and
outsourcing company, with approximately 266,000 people serving clients
in more than 120 countries. Combining unparalleled experience,
comprehensive capabilities across all industries and business functions,
and extensive research on the world’s most successful companies,
Accenture collaborates with clients to help them become high-performance
businesses and governments. The company generated net revenues of
US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page
is www.accenture.com.
Accenture Interactive helps the world’s leading brands drive superior
marketing performance across the full multichannel customer experience.
Comprising more than 5,000 Accenture professionals dedicated to serving
the marketing function, Accenture Interactive offers integrated,
industrialized and industry-driven marketing solutions and services
across consulting, technology and outsourcing powered by analytics.
Follow @AccentureSocial
or visit accenture.com/interactive.
About hybris
hybris helps businesses around the globe sell more goods, services and
digital content through every touchpoint, channel and device. hybris
delivers OmniCommerce™: state-of-the-art master data management for
commerce and unified commerce processes that give a business a single
view of its customers, products and orders, and its customers a single
view of the business. hybris' omni-channel software is built on a single
platform, based on open standards, that is agile to support limitless
innovation, efficient to drive the best TCO, and scalable and extensible
to be the last commerce platform companies will ever need. Both
principal industry analyst firms rank hybris as a “leader” and list its
commerce platform among the top two or three in the market. The same
software is available on-premise, on-demand and managed hosted, giving
merchants of all sizes maximum flexibility. Over 500 companies have
chosen hybris, including global B2B sites W.W.Grainger, Rexel, General
Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us,
Metro, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros,
Nespresso and Lufthansa. hybris is the future of commerce™. For more
information, visit www.hybris.com.
Copyright Business Wire 2013