Perion
Network Ltd. (NASDAQ: PERI), developer of Incredimail, Smilebox, and
other leading software tools and services, announces today the beta
launch of Guardius
by Perion, a powerful app enabling a better and faster browsing
experience, and increased browsing privacy and protection, powered by
the wisdom of the crowd.
Guardius by Perion accomplishes this by enabling users to manage and
control the numerous add-ons and toolbars that have been installed on
their web browser. This app has been running in a closed beta, and is
today being offered to the public by invitation only. During the limited
beta phase, the app will be completely free for beta testers.
Many free software services today come bundled with browser add-ons and
toolbars that, while providing a variety of services, can create
performance issues. Over time, it can become difficult for users to
manage all the apps that have been added to their browser, resulting in
slower performance.
Based on the wisdom of the crowd, a concept that takes into account the
collective opinion of a group of individuals, Guardius by Perion enables
users to reclaim their browser speed with an incredibly easy-to-use
utility that helps them understand which add-ons and extensions are
slowing down their browser and are most often disabled by others,
providing additional input regarding possibly unwanted add-ons.
Users are presented with a graphic display showing how much faster their
browser will become once they disable specific apps. This provides users
with protection from downloading unwanted files, enabling users to make
informed decisions regarding sites they visit and apps they download.
“When we set out to build Guardius by Perion, we envisioned a product
that would significantly improve the browsing experience for our users,”
said Tomer Pascal, Perion’s General Manager of the Utilities Business
Unit. “We looked first to our own families and personal experience,
seeing how surfing the web was slowed down because of too many toolbars
and add-ons installed. We wanted to help users understand what is
installed, the 'cost' accompanied with the benefit offered by these
toolbars and create a user friendly way to uninstall unwanted toolbars
and add-ons, thereby providing users a more protected and more private
experience while surfing the web.”
To request an invitation to download Guardius by Perion, please visit www.guardi.us.
About Perion Network Ltd.
Perion Network Ltd. (NASDAQ: PERI) is a global consumer internet company
that develops applications to make the online experience of its users
simple, safe and enjoyable. Perion’s three main consumer brands are:
Incredimail, Smilebox and SweetIM. Incredimail
is a unified messaging application enabling consumers to manage multiple
email accounts and Facebook messages in one place with an easy-to-use
interface and extensive personalization features, and is available in
over 100 countries in 8 languages; Smilebox
is a leading photo sharing and social expression product and service
that quickly turns life's moments into digital keepsakes for sharing and
connecting with friends and family, in a fun and personal way. SweetIM
is an instant messaging application that enables consumers to
personalize their everyday communications with free, fun and easy to use
content. Perion products have had over 300 million downloads to date
with more than 50 million monthly unique visitors across all of its
brands. Perion also offers and develops a range of products for mobile
phones and tablets to answer its users' increasing mobile demands. For
more information on Perion please visit http://www.perion.com.
Forward Looking Statements
This press release contains historical information and
forward-looking statements within the meaning of The Private Securities
Litigation Reform Act of 1995 with respect to the business, financial
condition and results of operations of the Company. The words “will,”
“believe,” “expect,” “intend,” “plan,” “should” and similar expressions
are intended to identify forward-looking statements. Such statements
reflect the current views, assumptions and expectations of the Company
with respect to future events and are subject to risks and
uncertainties. Many factors could cause the actual results, performance
or achievements of the Company to be materially different from any
future results, performance or achievements that may be expressed or
implied by such forward-looking statements, or financial
information, including, among others, potential litigation associated
with the transaction, risks that the Company's acquisition activities
may disrupt current plans and operations and pose difficulties in
employee retention, risks entailed in integrating acquired businesses,
changes in the markets in which the Company operates and in general
economic and business conditions, loss of key customers and
unpredictable sales cycles, competitive pressures, market acceptance of
new products, inability to meet efficiency and cost reduction
objectives, changes in business strategy and various other factors,
whether referenced or not referenced in this press release. Various
other risks and uncertainties may affect the Company and its results of
operations, as described in reports filed by the Company with the
Securities and Exchange Commission from time to time, including its
annual report on Form 20-F/A for the year ended December 31, 2012. The
Company does not assume any obligation to update these forward-looking
statements.
Source: Perion Network Ltd.
Copyright Business Wire 2013