LeapFrog's Newest Children's Learning Tablet, LeapPad(TM) Ultra, Now Available

EMERYVILLE, Calif., Aug. 6, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in children's learning tablets, today announced that LeapPad™ Ultra, the ultimate learning tablet for kids, is available for sale online and at major retail locations across the U.S. Already a top 10 holiday item in the U.K., the new LeapPad Ultra is kid-tough and works with LeapFrog's extensive library of more than 800 educational games, creativity apps, eBooks, videos, music and more, all designed or approved by LeapFrog's highly experienced team of learning experts.  

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LeapPad Ultra features a breakthrough kid-safe web browser LeapSearch™, created in partnership with Zui™, a leading children's browser developer. LeapSearch is kid-ready out of the box and delivers a quality internet browsing experience that parents can trust. Unique to LeapPad Ultra, the seven-inch high-resolution screen is designed to help children learn to write using a stylus while supporting interactive touch experiences. Additionally, LeapPad Ultra features a sleek new look, a long-lasting rechargeable battery, and front and back cameras and video recorders plus 8 GB of storage for photos, apps, videos and more.

"For nearly two decades, parents have trusted the LeapFrog name to provide their children with the best educational entertainment solutions, and LeapPad Ultra is a prime example of how we deliver life-changing experiences through innovative technologies," said John Barbour, chief executive officer at LeapFrog. "Our learning library spans the important subject areas of math, reading, science and social studies in addition to helping children learn about art, physics, collaborative play and more, and features some of the most popular children's characters."

World-Class Learning Library
The LeapPad Ultra content library features more than 800 world-class games, apps, eBooks, videos, music and more that have been designed or approved by LeapFrog's learning experts, and available in the LeapFrog App Center for LeapPad Ultra. LeapFrog's robust learning library is a combination of LeapFrog's top-quality educational entertainment and engaging content from the biggest names in children's entertainment, and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more.

LeapFrog is constantly expanding its learning library. Children can join Super Grover 2.0 on three super missions to help Elmo and Abby in Sesame Street: Solve It with Elmo, Abby & Super Grover 2.0!, a game designed to introduce preschoolers to STEM (Science, Technology, Engineering and Mathematics), and encourage investigation, observation and experimentation. For budding mathematicians, Sanrio's Hello Kitty Sweet Little Shops brings foundational skills with equally important but less familiar skills such as estimation and reading tables, charts and graphs to life as children meet new friends and use math to serve customers, fill orders, sort groceries, pack up goodies and more.

LeapFrog continues to expand its relationship with Hasbro with two new games focusing on mathematics and social studies. In My Little Pony Friendship is Magic, children will join the beloved MY LITTLE PONY friends as they are challenged to use probability and mathematics in four learning mini-games while developing critical thinking skills. The TRANSFORMERS RESCUE BOTS, along with Cody Burns, introduce children to life science and social studies concepts as they complete missions in Transformers Rescue Bots Race to the Rescue, including navigating landforms, building map-reading skills, learning about first-response professions, health and safety.

The LeapFrog learning library offers children unique, world class learning content including personalized profile-based curriculum starting points, innovative hints and prompts, and milestones that provide children with the most appropriate and engaging experiences. Select games and apps automatically adjust the level to challenge children at just the right pace, creating a personalized learning experience as each child progresses through the content. In addition, LeapPad Ultra's peer-to-peer technology in apps such as LeapFrog Kart Racing and Roly Poly World showcases new educational gaming innovations with multiplayer collaboration combined with fast-action gameplay.

Availability
LeapPad Ultra will be sold at MSRP $149.99 and is recommended for children 4 to 9 years old. Downloadable apps are priced at MSRP $5.00 and up and game cartridges at MSRP $24.99. LeapPad Ultra is available at major online and retail in the U.S., Canada, UK and Ireland. LeapPad Ultra will also be available in select countries such as Australia, New Zealand, South Africa, Hong Kong, Singapore, Philippines, Korea, Thailand and other Asian countries later in the fall.

For more information, visit www.leapfrog.com/LeapPadUltra.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys.  The Learning Path, LeapFrog's proprietary online destination for parents, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success.  LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.  

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

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