Groupon (www.groupon.com)
(NASDAQ: GRPN) today announced the launch of the Groupon Partner
Network, the first proprietary local e-commerce affiliate marketing
platform designed to help online publishers better monetize their online
presence through the promotion of Groupon deals. Through retargeting and
an extensive suite of publishing tools, GPN distributes the most
relevant Groupon deals across partner websites and apps, helping to
increase the visibility and distribution of merchants’ deals and drive
purchases through Groupon.
As an introductory promotion until Sept. 30, 2013, Groupon is increasing
potential commission levels for affiliate partners for purchases made
through their digital assets from 10 to 12 percent for Groupon Local, 6
to 8 percent for Groupon Getaways and 5 to 8 percent for Groupon Goods.
After a successful pilot with affiliate marketers around the world, GPN
is now available in more than 30 countries. Partners using GPN have
access to the following resources to help them market Groupon, track
their performance and gross higher commissions:
-
Real-time Reports - run 24/7 reports on daily sales volume,
impressions, click-through rates from anywhere in the world with an
Internet connection and export them into Excel spreadsheets
-
Link Creation Wizard - multiple tools for creating
high-converting links to Groupon, including browser bookmarklets, as
well as smart widgets based on category, geolocation and retargeting
-
Open APIs - instant access to thousands of deals from the
Groupon marketplace, as well as orders and commissions
“With affiliate presence in every U.S. state and dozens of countries
around the world, affiliate marketing sends more and more customers to
Groupon merchants every month,” said Sean Smyth, VP of Global Partner
Marketing and Business Development, Groupon. “GPN is the latest example
of Groupon’s dedication to provide a comprehensive, effective and
large-scale marketing platform for local and national merchants to help
grow their business.”
Groupon counts some of the most popular websites, blogs and apps as
partners. Some of these partners include: Ebates, Upromise by Sallie
Mae, Dealnews, Fat Wallet, ShopAtHome.com and Slickdeals.net.
“The tools and features built into GPN help us provide the most relevant
Groupon deals for our members – driving greater revenues as a result,”
said Kevin H. Johnson, Chief Executive Officer, Ebates.com. “GPN’s
reporting is extremely fast and accurate, and we appreciate the
opportunity to partner with Groupon in growing their business and ours.”
Groupon expects to migrate most content publishers in their current
affiliate program to GPN by the end of the year.
Affiliates interested working with Groupon via GPN can learn more by
visiting http://partner.groupon.com.
About Groupon
Groupon (NASDAQ: GRPN) is a global leader in local commerce, making it
easy for people around the world to search and discover great businesses
at unbeatable prices. Groupon is reinventing the traditional small
business world by providing merchants with a suite of products and
services, including customizable deals, payments processing capabilities
and point-of-sale solutions to help them attract more customers and run
their operations more effectively. By leveraging the company’s global
relationships and scale, Groupon offers consumers incredible deals on
the best stuff to eat, see, do, and buy in 48 countries. With Groupon,
shoppers discover the best a city has to offer with Groupon
Local, enjoy vacations with Groupon
Getaways, and find a curated selection of electronics, fashion, home
furnishings and more with Groupon
Goods. To subscribe to Groupon emails, visit www.Groupon.com.
To learn more about the company’s merchant solutions and how to work
with Groupon, visit www.GrouponWorks.com.
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Copyright Business Wire 2013