MINNEAPOLIS, Aug. 20, 2013 - Wheaties officially welcomed MVP Adrian Peterson to the Team Wheaties family today and unveiled two additional limited-edition boxes for the first time. The first of the three new boxes is available in stores nationwide with the other two boxes to follow later this Fall.
(Logo: http://photos.prnewswire.com/prnh/20130812/NY62242LOGO-b )
Visuals captured at this event included Peterson's reaction as he unveiled larger-than-life versions of the two new limited-edition Wheaties box designs as well as interviews with Peterson and Wheaties executives.
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Peterson embodies the talent, leadership and strength of a Wheaties champion both on and off the field. He burst onto the pro football scene in 2007 with a record-breaking rookie season. In his sophomore season, he became his team's first running back to lead the league in rushing by setting the team record with 1,760 yards. In 2012, Peterson returned to the game after suffering a torn ACL and had one of his best seasons of his professional career, earning him the league's Offensive Player of the Year and the Most Valuable Player awards. A leader off the field as well, Peterson is actively involved in the community and gives his time to numerous charitable causes via his All Day Foundation.
ABOUT WHEATIES
For more than 85 years, Wheaties has been committed to providing athletes with the nutrition they need to help them perform at their best. The team behind "The Breakfast of Champions" has worked for decades to learn from food scientists, health professionals and athletes about what active people need to help fuel their active lifestyles. Some of the greatest athletes in American history have been honored by this first-ever whole grain, ready-to-eat breakfast cereal. . To view a complete timeline of Wheaties Champions, visit www.wheaties.com.
Contact:
Mike Siemienas
General Mills
763-764-6364
Media.line@genmills.com
/PRNewswire -- Aug. 20, 2013/
SOURCE Wheaties
