Smartphone app chock-full-o utilities, catalog of products with nutrition details, entertainment, meal tracker and more now launching on app markets
SAN CLEMENTE, Calif., Aug 22, 2013 – Today, Monster Arts, Inc. (OTCQB:APPZ) is pleased to announce that the app it has developed for fresh-cut fruit and vegetable production, marketing, and distribution company Fresh Del Monte Produce, Inc. (NYSE:FDP) is available or soon to be available for download on Apple, Android, and Windows Mobile devices, pending some market approvals.
The Fresh Del Monte Produce app aims to provide users on all major device platforms with a wide range of services and functions as they relate to the company's products. The app includes; Del Monte Fresh product information, recipes using their fruits and vegetables, a digital shopping list, a meal tracker, a calorie counter, and even a fun interactive Del Monte branded arcade game.
Fresh Del Monte Produce joins many other Fortune 500 companies who have turned to branded apps as a marketing tool, as over 90% of top companies now have their own apps. Companies have gotten very creative in the app space, with brand apps providing functions that complement and enhance consumer experience with their products and services. For example, Walgreens' brand app lets users refill prescriptions by scanning the barcode via their Smartphone or upload photos so they can pick up prints within the hour. Consumers have responded well to brand apps that add convenience, provide unique value that is only available through the app, and increase social interaction.
Not including change orders, upgrades, and add-ons, Del Monte Fresh paid approximately $46,000 for the development of the new app.
About Monster Arts
Monster Arts is a public company recently created from the merger of Ad Shark, Inc., an innovative leader in mobile marketing advertising consulting, with and into Monster Offers, a leading daily deal analytics provider and aggregator. Monster Arts has a unique approach to customer acquisition, customer retention, branding, and product marketing through the use of the ever popular mobile apps. More information about Monster Arts can be found by visiting the company's website located at http://www.monsterarts.net/.
About Fresh Del Monte Produce Inc.
Fresh Del Monte Produce Inc. is one of the world's leading vertically integrated producers, marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables, as well as a leading producer and distributor of prepared food in Europe, Africa, the Middle East and the countries formerly part of the Soviet Union. Fresh Del Monte markets its products worldwide under the Del Monte® brand, a symbol of product innovation, quality, freshness and reliability for more than 100 years.
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Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including, but not limited to, the risks associated with the management appointment described in this press release, and other risks identified in the filings by Monster Arts, Inc (APPZ), with the U. S. Securities and Exchange Commission. Further information on risks faced by APPZ are detailed in the Form 10-K for the year ended December 31, 2012, and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the U. S. Securities and Exchange Commission at http://www.sec.gov. The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Monster Arts, Inc does not undertake any obligation to publicly release the any revision to these forward-looking statements that may be made to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.