In a move to revolutionize and advance social and mobile rich media
advertising capabilities across all major social networks, Moontoast
provided Toyota and its advertising agency of record, Saatchi & Saatchi
LA, with a series of first-to-market social rich media ad units intended
to drive quantifiable brand discovery, purchase intent, and user
engagement to their newly launched 2014 Corolla and 4Runner campaigns.
For Corolla, Toyota employed the Moontoast platform and achieved results
that outperformed industry benchmarks. The campaign utilized
first-to-market photo feature voting interactive ads to capture leads
and quantify purchase intent. It yielded a 15-percent voting conversion
rate from people who clicked on the unit, as well as an 85-percent
opt-in rate for email data capture from these voters.
Earlier this year, Toyota and Moontoast produced another first-to-market
experience with an Instagram gallery to present the reveal of 4Runner.
This innovative rich media ad combined compelling mobile Facebook News
Feed experiences together with an Instagram gallery to collect
user-generated photos for social sharing within the unit. This execution
drove nearly 500,000 images viewed, which exceeded all benchmark
expectations.
Moontoast’s work with Toyota and the launch of the automaker’s social
rich media ads comes on the heels of Facebook’s new announcement around
Social Rich Media, in which Moontoast was named as a leading partner and
innovator. With more than 1.15B users, $1.60B in advertising revenues in
Q2, and 41-percent of those revenues attributed to mobile ads, social
advertisers everywhere are looking for proven and effective ways to
reach, engage and capture fans on Facebook, and other leading social
networks, across all device types, including desktop and mobile.
“As social and mobile continue to converge, leading marketers understand
that they need to offer new rich experiences to their consumers
on-the-go that work seamlessly across all devices,” said Marcus
Whitney, co-founder and CTO of Moontoast. “We are excited to be
among the first providers of immersive, native ad formats that engage
the consumer on desktop and across mobile devices — in fact, 60% of user
engagement with our unique ad units now occurs via mobile, and we expect
that number to grow this year. We look forward to working with more
agencies and brands like Toyota, to help them maximize mobile and social
advertising ROI in 2013 and beyond.”
“Toyota, in collaboration with Moontoast, continues to be a leading
example for how global brands can innovate in the social media space,”
said Florence Drakton, Social Media Marketing Manager for Toyota. “We
are breaking new barriers with social rich media, allowing our fans and
followers to forge stronger and deeper connections with us, which really
paves the way to the creation of brand loyalty, trust and continued
interest in new Toyota products through social and mobile platforms.”
About Moontoast
Moontoast is the leading provider of social rich media advertising
technology and services to brand advertisers and agencies. Moontoast’s
Social Rich Media Ad platform enables the creation and distribution of
mobile-responsive rich media ad units through all social channels
including Facebook, Twitter and Tumblr. The interactive ad units provide
branded video, audio, and data capture across multiple device and OS
types, and delivers actionable analytics. Moontoast is a proven
innovator chosen by Facebook for an Innovation Award among their
Preferred Marketing Developer program. The company has worked with
leading brands, including Toyota, P&G, Nike, Lexus, Samsung, Microsoft,
Hyundai, AMD and Nissan. Moontoast is headquartered in Boston, with
offices in New York City, San Francisco and Nashville. For more
information, visit: http://www.moontoast.com/.
Follow Moontoast
Website: http://www.moontoast.com/
Blog: http://www.moontoast.com/blog
Twitter: @moontoast
Facebook: http://www.facebook.com/moontoast
LinkedIn: http://www.linkedin.com/company/moontoast-inc
About Toyota
Toyota, the world’s top automaker and creator of the Prius, is committed
to building vehicles for the way people live through our Toyota, Lexus
and Scion brands. Over the past 50 years, we’ve built more than 25
million cars and trucks in North America, where we operate 14
manufacturing plants and directly employ nearly 40,000 people. Our 1,800
North American dealerships sold more than 2.3 million cars and trucks in
2012 – and about 80% of all Toyotas sold over the past 20 years are
still on the road today. (NYSE:TM) For more information about Toyota,
visit www.toyotanewsroom.com.
Toyota Motor Sales, U.S.A., Inc. (TMS), the sales, marketing,
distribution and customer service arm of Toyota, Lexus and Scion, is
based in Torrance, CA.
Copyright Business Wire 2013