As the trend toward voluntary, or employee-paid, benefits continues to
grow, employees are increasingly facing more benefits choices during
annual enrollment. The
Hartford has enhanced its benefits education resources to help
consumers better understand benefits and make informed decisions during
the upcoming enrollment season. The benefits provider mobilized its main
digital educational tool, expanded an awareness campaign, and added
customer stories to its websites.
“There’s a fundamental shift in our industry to voluntary benefits that
puts the purchase in the hands of employees,” said Mike
Fish, vice president of The Hartford’s voluntary
benefits. “The Hartford is 100 percent committed to responding with
creative solutions that support employees during the decision-making and
purchasing process. Our No. 1 focus is empowering consumers so that they
can make informed decisions about benefits and protect the life that
they’ve built.”
The Hartford’s annual consumer survey showed a need for consumers to
protect their income. The Hartford 2013 Benefits For Tomorrow Study1
found 60 percent of full-time employees have someone else relying on
their paycheck, including a spouse, children, and even parents.
The Hartford’s research also found consumers are likely to turn to their
spouses, co-workers, and parents for help with benefits decisions. They
want to hear from people whom they can relate. That’s why The Hartford
is providing a way for its customers who have used life and disability
insurance to tell
others about their experiences – in their own words.
The user-generated content has been added to The Hartford’s main website
(thehartford.com),
The
Hartford at Work website (www.thehartfordatwork.com),
MyTomorrow
website, (www.thehartford.com/mytomorrow),
and its online enrollment platform.
“We view the addition of customers’ stories to our websites as a
valuable part of our educational efforts. We believe that employees will
better understand the value of insurance benefits after hearing directly
from customers how the coverage helped them,” Fish added.
Mobilized MyTomorrow
To further help employees during enrollment, The Hartford updated its MyTomorrow
digital educational resource so that consumers can access their benefits
information via a smart phone or tablet.
“Our analysis shows that 10 percent of MyTomorrow users are already
logging on via a mobile device. We expect that number to rise and want
to ensure an optimal digital experience no matter the device. We're
providing benefits information to employees exactly how they want to
access it – anytime, anywhere,” Fish said.
In addition, The Hartford expanded its My
Tomorrow Campaign featuring Millennial and workplace consultant
Lindsey Pollak. As part of the educational campaign, Pollak shares
real-time tips about work, including benefits, during Twitter chats
slated for Sept. 17 and Oct. 15. The best-selling author provides tips
for employers and employees about the latest workplace trends, such as digital
detox, generational
mashup, and Millennial
malaise. She’s also created “a real world roadmap” on work life and
family finances on www.thehartford.com/tomorrow.
A market leader in group life, disability and accident insurance,2
The Hartford recently announced a
new enrollment platform with resources that help employees through
benefits enrollment. The insurer also plans to offer its products
through private exchanges in 2014 to support employers in providing
comprehensive benefit offerings that help attract and retain talented
employees.
About The Hartford
With more than 200 years of expertise,
The Hartford (NYSE:HIG) is a leader in property and casualty insurance,
group benefits and mutual funds. The company is widely recognized for
its service excellence, sustainability practices, trust and integrity.
More information on the company and its financial performance is
available at www.thehartford.com.
Join us on Facebook at www.facebook.com/TheHartford.
Follow us on Twitter at www.twitter.com/TheHartford.
The Hartford® is The Hartford Financial Services Group, Inc.
and its subsidiaries, including issuing companies Hartford Life
Insurance Company and Hartford Life and Accident Insurance Company.
Policies sold in New York are underwritten by Hartford Life Insurance
Company. The headquarters of both companies is Simsbury, Conn.
HIG-M
Some of the statements in this release may be considered forward-looking
statements as defined in the Private Securities Litigation Reform Act of
1995. We caution investors that these forward-looking statements are not
guarantees of future performance, and actual results may differ
materially. Investors should consider the important risks and
uncertainties that may cause actual results to differ. These important
risks and uncertainties include those discussed in our Quarterly Reports
on Form 10-Q, our 2012 Annual Report on Form 10-K and the other filings
we make with the Securities and Exchange Commission. We assume no
obligation to update this release, which speaks as of the date issued.
1. ORC International’s CARAVAN® conducted the national phone
omnibus survey of 1,000 full-time workers in March 2013.
2. LIMRA,
Q3 2012 sales results.
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Copyright Business Wire 2013