Accenture
(NYSE:ACN) and SAP
AG (NYSE:SAP) are expanding their global alliance with a unique
business model to provide clients with end-to-end solutions running on
the SAP HANA® platform. The new solutions provide proven industry and
functional applications and services from both companies. Accenture will
be the single point of contact for clients handling contracts for all
software and services, a true differentiator that allows clients to
focus on deployments of the solutions, either as a public or private
cloud service.
The first offering ready for release is the Marketing Performance
Solution by Accenture and SAP, a solution being sold by Accenture, which
enables chief marketing officers (CMOs) to easily view and act on
centralized key marketing performance data such as sales figures, media
spend and social reach in near real-time.
“This bold initiative to extend our powerful combination of Accenture’s
industry-leading capabilities with vertical applications running on SAP
HANA signals the next step in our global alliance with SAP,” said Mark
Willford, senior managing director, Technology Ecosystem & Offerings,
Accenture. “Our new solutions are expected to provide ultimate
flexibility for enterprises. They will have access to leading industry
applications running on SAP HANA with all software and hardware
components under a single contract. We believe this is a unique offering
in the SAP ecosystem that answers our clients’ growing demand for
simplification.”
Marketing Performance Solution by Accenture and SAP leverages analytics
solutions from the SAP HANA platform and Accenture marketing analytics
solutions. CMOs and marketing teams can access data in near real time
from multiple internal and external sources and quickly respond to
shifting market demand and manage the ROI of marketing spend. Tracking
results of marketing campaigns, running simulations and promotions and
making adjustments is enabled through an innovative customizable,
Web-based user interface accessible from PCs and mobile devices.
“Clients understand the value of Accenture offerings paired with SAP
HANA to drive real-time insights and business decisions,” said Robert
Enslin, president of Global Customer Operations and member of the Global
Managing Board of SAP AG. “This new level of collaboration is designed
to offer unique solution packages and simplify the contract process so
clients can get up and running even faster. Accenture is a great fit for
this one-of-a-kind model that delivers tremendous benefit to our joint
CMO clients.”
The new CMO solution features Accenture Customer Insight, analytics
functions from SAP solutions and industry-specific applications. It will
initially be targeted at CMOs of retail and consumer packaged goods
companies who must address the complexity of changing consumer
preferences, channel proliferation, fragmented agency relationships and
the maze of skills required of today’s marketers. Accenture plans to
launch additional functional solutions for other vertical industries.
Hosting services are also planned to be included in all end-to-end
solutions offered by Accenture and SAP, with a private or public cloud
deployment option supported by global hosting and infrastructure
providers. Related fees will fall under the single contract structure
with Accenture to help simplify contract management for clients,
compared to handling multiple suppliers and contracts.
For more about the Marketing Performance Solution by Accenture and SAP,
please visit: http://www.accenture.com/us-en/technology/systems-integration/sap-solutions/Pages/sap-solutions-index.aspx
About Accenture
Accenture is a global management consulting, technology services and
outsourcing company, with approximately 266,000 people serving clients
in more than 120 countries. Combining unparalleled experience,
comprehensive capabilities across all industries and business functions,
and extensive research on the world’s most successful companies,
Accenture collaborates with clients to help them become high-performance
businesses and governments. The company generated net revenues of
US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page
is www.accenture.com.
About SAP
As market leader in enterprise application software, SAP (NYSE: SAP)
helps companies of all sizes and industries run better. From back office
to boardroom, warehouse to storefront, desktop to mobile device – SAP
empowers people and organizations to work together more efficiently and
use business insight more effectively to stay ahead of the competition.
SAP applications and services enable more than 248,500 customers to
operate profitably, adapt continuously, and grow sustainably. For more
information, visit www.sap.com.
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to various risks and uncertainties that could cause actual results to
differ materially from expectations. The factors that could affect SAP's
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