UnitedHealth
Group (NYSE:UNH) and Comcast
Corporation (Nasdaq:CMCSA, CMCSK) won a Mid-Atlantic Emmy® Award for
“Project NOT ME: Take Charge,” in the Health/Environment/Science Program
category.
Project NOT ME is a 16-episode video-on-demand series, produced by
UnitedHealth Group’s Center for Health Reform & Modernization, that
appeared on Comcast’s Xfinity On Demand platform in Philadelphia and
Knoxville, Tenn. Production partners include HODDER, a television
production company with offices in Burbank, Calif., and Minneapolis, and
Haberman, a Minneapolis-based marketing agency.
The Mid-Atlantic
Chapter of the National Academy of Television Arts & Sciences
(NATAS) presented the 2013 Mid-Atlantic Emmy® Awards Saturday, Sept. 7,
before a live audience of more than 400 broadcast professionals in
Philadelphia. The Mid-Atlantic Emmy® Awards honor excellence in TV news,
programming and individual achievement in Pennsylvania, New Jersey and
Delaware.
Project NOT
ME uses a reality TV format that follows six adults who are at high
risk for developing type 2 diabetes as they go through the Diabetes
Prevention Program (DPP), a group lifestyle change program focused on
preventing type 2 diabetes that has been introduced in 73 markets
nationwide. Each TV episode features a health and wellness coach who
leads the program participants through the DPP with the goal of helping
the participants reach a healthier weight and reduce their risk of
developing type 2 diabetes.
“Taking on the epidemics of obesity, prediabetes and diabetes requires
our deep commitment and most creative thinking. Making this diabetes
prevention program available in people’s homes is part of an ongoing
effort to bring the program to the broadest audiences possible, in the
most convenient and cost-effective ways possible,” said Tom Beauregard,
executive vice president, UnitedHealth Group and executive director,
UnitedHealth Center for Health Reform & Modernization. “We are grateful
that the Mid-Atlantic Chapter of the National Academy of Television Arts
& Sciences has recognized our commitment to help people live healthier
lives with this Mid-Atlantic® Emmy Award.”
“We were pleased to partner with UnitedHealth Group to help create
awareness about this important topic and deliver this proven program in
an innovative way using our Xfinity On Demand platform,” said Mark
Coblitz, senior vice president of Strategic Planning for Comcast.
“Comcast’s industry-leading VOD service has fundamentally changed the
way people watch TV by giving them TV on their terms, and we think this
platform has great potential to deliver health education on consumers’
terms.”
The Diabetes Prevention Program is a group lifestyle modification
program that helps people who are at high risk for developing type 2
diabetes prevent or delay the onset of the disease through modest weight
loss promoted via healthy eating, increased physical activity and other
lifestyle changes. The program consists of 16 core sessions, followed by
monthly maintenance sessions for up to a year. Classes are led by a
trained lifestyle coach who guides a small group of people in learning
about behavior changes that reduce risk for type 2 diabetes.
The lifestyle modification program is based on the Centers
for Disease Control and Prevention (CDC)-led National Diabetes
Prevention Program, which is designed to bring evidence-based lifestyle
interventions to communities by working through organizations that
adhere to CDC-recognized, evidence-based standards.
About NATAS Mid-Atlantic
Mid-Atlantic NATAS is a non-profit,
professional association with 650 members in Pennsylvania, New Jersey
and Delaware representing more than 32 television stations, numerous
cable companies and programmers, as well as independent producers,
production facilities and educational institutions. Please visit the Web
site, www.natasmid-atlantic.org,
for information about membership benefits and programs.
About Comcast Corporation
Comcast Corporation (Nasdaq:
CMCSA, CMCSK) is a global media and technology company with two primary
businesses, Comcast Cable and NBCUniversal. Comcast Cable is the
nation's largest video, high-speed Internet and phone provider to
residential customers under the XFINITY brand and also provides these
services to businesses. NBCUniversal operates 30 news, entertainment and
sports cable networks, the NBC and Telemundo broadcast networks,
television production operations, television station groups, Universal
Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com
for more information.
About the UnitedHealth Center for Health Reform & Modernization
The
Center is a long-term commitment by UnitedHealth Group to advance
sophisticated and practical approaches to health care modernization and
reform. Its multi-disciplinary team of clinicians, economists,
executives and policy analysts supports UnitedHealth Group’s strategy
development and innovation agenda. The Center’s public work program
involves assessing and developing policies and solutions for the health
care challenges facing the nation, including: innovative approaches to
expanding health care coverage; practical cost-containment strategies to
slow the growth of U.S. health care costs; and options for modernizing
Medicare and Medicaid. Its published work is available at www.unitedhealthgroup.com/reform
About UnitedHealth Group
UnitedHealth Group (NYSE:UNH) is a
diversified health and well-being company dedicated to helping people
live healthier lives and making health care work better. With
headquarters in Minnetonka, Minn., UnitedHealth Group offers a broad
spectrum of products and services through two business platforms:
UnitedHealthcare, which provides health care coverage and benefits
services; and Optum, which provides information and technology-enabled
health services. Through its businesses, UnitedHealth Group serves more
than 85 million people worldwide. For more information, visit
UnitedHealth Group at www.unitedhealthgroup.com.
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Copyright Business Wire 2013