Marchex,
Inc. (NASDAQ:MCHX), a leader in mobile performance advertising,
today announced that Clark Kokich, advertising technology expert and
digital marketing thought leader, has joined the company as its Chief
Strategy Officer effective immediately. Kokich brings deep industry
leadership and customer relations experience to Marchex and its
executive team.
Kokich most recently served as Chairman of Razorfish, one of the largest
digital marketing agencies in the world, where he also held the roles of
CEO and President. During his tenure, Kokich expanded the Seattle-based
company’s reach across the globe by using technology to drive
advertising performance for some of the world’s largest companies.
He also oversaw strategic direction at Razorfish and entrenched himself
with clients, shaping digital innovation from the ground up. Razorfish
was the largest operating division within aQuantive, an advertising
technology and services giant, and Kokich helped grow the company from
pre-IPO status in 1999 to more than $600 million in annualized sales,
before it was acquired by Microsoft in 2007. Kokich is the author of “Do
or Die: Surviving and Thriving in a World Where the Old Ways of
Marketing Aren’t Getting it Done.” He is also a board member of two
public companies: Rocket Fuel, a leading programmatic media-buying
platform, and Acxiom, an enterprise data and analytics firm.
Kokich’s background in shepherding offline advertisers into the online
world in the late ‘90s and through the next decade transformed
advertising performance for marketers. Early on, as consumers began
migrating to the Internet, advertisers were skeptical of online
advertising and unsure of how to leverage it to drive sales. Kokich says
he sees the same parallel happening now with the rapid shift from
desktop to mobile and that Marchex is uniquely positioned to meet this
need.
“What Marchex is doing solves a huge problem for marketers,” Kokich
said. “Phone calls will be one of the leading performance drivers in
mobile and local marketing. The combination of Marchex’s proprietary
Call Analytics technology and its Pay For Call business model creates a
gigantic opportunity for us to own this space.”
In his new role, Kokich will be working closely with Marchex executives
to help accelerate overall business progress. He will also embed himself
with the company’s sales and client-development teams to dig into what
he is most passionate about – driving world-class service for customers.
Russell Horowitz, Chief Executive Officer and Chairman of Marchex,
called the appointment of Kokich a “perfect fit” for Marchex.
“Clark’s unique skills, insights and experience with transformative
markets, combined with his deep understanding of sales, client
development and marketing, is precisely what we need as we look to
accelerate our opportunity with mobile and call advertising,” Horowitz
said.
“We are first and foremost a customer-focused company. And there is no
one better than Clark when it comes to strategically understanding the
needs of clients and how to develop those relationships,” said Pete
Christothoulou, President of Marchex.
About Marchex
Marchex is a leader in mobile performance advertising. The company
delivers customer calls to businesses and analyzes those calls so
companies can get the most out of their mobile advertising.
Marchex supports its customers through a unique technology platform that
has three primary components: (1) Call
Analytics, which powers all of our advertising solutions, and allows
partners to leverage data and insights that accurately measure the
performance of mobile, online and offline call advertising; (2) Digital
Call Marketplace, which annually connects millions of consumer calls
to our advertisers from a range of mobile and online sources on a Pay
For Call basis; and (3) Local
Leads, a white-labeled, full-service digital advertising solution
for small business resellers that drives quality phone calls and other
leads to their small business advertisers. Marchex is based in Seattle.
To learn more, please visit www.marchex.com.
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