Commemorative Pink Packaging Draws Awareness for Breast Cancer
Kingsport, Tenn., October 1, 2013 - Eastman Chemical Company's Gila®Window Film is observing Breast Cancer Awareness Month in October with a minimum guaranteed donation of $35,000 to Susan G. Komen For the Cure®. Gila® do-it-yourself film products offer homeowners a fast, easy, affordable way to improve the look and performance of windows without professional installation.
During October and November, 2013, Gila will have a promotional display at participating Lowe's featuring commemorative pink packaging in honor of Breast Cancer Awareness. The special packaging with the Komen Running Ribbon will be on four products from Gila's Glass Scenes window film collection: Crackled Glass, Spiral Mosaic, Autumn Frost and Shimmer. All four products will be available in the window treatment section of the Home Décor department at Lowe's. Additional placements of Crackled Glass and Autumn Frost will be featured in a nearby off-shelf display.
"So many lives are touched by breast cancer - whether your mother, sister, neighbor, co-worker - we all know someone who has battled this difficult disease," says Dan Birkenmeier, global business manager for Eastman's performance films. "Our partnership with Komen allows Eastman to aid in generating awareness of Komen's mission to save lives and end breast cancer forever."
"These unique products will allow shoppers nationwide to express their commitment to ending breast cancer throughout their homes," said Dorothy Jones, vice president of marketing at Komen. "We are pleased to have the support of Gila this October and beyond, and hope people everywhere will join in, displaying their passion for this cause."
Gila Glass Scenes window film is designed to give the look of textured or stained glass to ordinary glass. They provide daytime or 24-hour privacy while still allowing light to filter through, making them ideal for bathroom windows and shower doors, sidelights, tabletops and glass front kitchen cabinet doors. The Crackled Glass and Spiral Mosaic feature classic, traditional designs. Autumn Frost and Shimmer provide a contemporary effect. All Glass Scenes films are easy-to-apply using a static cling technology. Each design is available in a 3' x 6.5' roll that will cover one standard 3' x 5' window. Retail prices range from $32 to $46 depending on the design.
While only the Glass Scenes products will be featured in the commemorative pink packaging for the Komen, Gila's full offering of Energy Savings, Privacy Control, Glare Control and Decorative films can be found in-store, as well as at www.lowes.com
Gila Window Film is manufactured by Eastman Chemical Company, the world's leading manufacturer and marketer of aftermarket performance films for automotive and architectural applications. For additional information, visit www.gilafilms.com, www.facebook.com/gilafilms or call Eastman Corporate Headquarters 1-800-EASTMAN.
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About Gila Window Film
Gila® Window Film is a micro thin, high performance layer that can lower energy costs when applied to residential windows. Benefits often include greater comfort, added privacy, reduced glare and less fading of furniture, carpeting and art. Available in a variety of decorative finishes, tints, and privacy enhancers. Most windows can be filmed in 30 minutes or less, and will last up to 10 years when properly installed. With more than 55 years experience in film production and technology, Eastman is dedicated to making continuous investments in machinery, technology, and employee training to remain at the forefront of the industry.
Eastman is a global specialty chemical company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in approximately 100 countries and had 2012 pro forma combined revenues, giving effect to the Solutia acquisition, of approximately $9.1 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 14,000 people around the world. For more info, visit www.eastman.com.
About Susan G. Komen
Nancy G. Brinker promised her dying sister, Suzy, she would do everything in her power to end breast cancer. Today, Susan G. Komen® works to end breast cancer in the U.S. and throughout the world by investing more than $790 million in breast cancer research and $1.5 billion in community outreach programs over the past 30 years; providing funding to help low-income and uninsured women get screened and get treatment; advocating for cancer research and outreach programs; and working globally in more than 30 countries. Visit komen.org. Connect with us on Facebook and Twitter.
Contacts:
Dan Birkenmeier
Eastman Chemical Company
314-674-1186
Janet Ryan
Ryan Public Relations
314-822-8860
janet@ryan-pr.com
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Source: Eastman Chemical Company via Thomson Reuters ONE
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