Worldwide PC shipments totaled 80.3 million units in the third quarter
of 2013, an 8.6 percent decline from the same period last year,
according to preliminary results by Gartner, Inc. This marks the sixth
consecutive quarter of declining worldwide shipments.
"The third quarter is often referred to as the 'back-to-school' quarter
for PC sales, and sales this quarter dropped to their lowest volume
since 2008," said Mikako Kitagawa, principal analyst at Gartner.
"Consumers' shift from PCs to tablets for daily content consumption
continued to decrease the installed base of PCs both in mature as well
as in emerging markets. A greater availability of inexpensive Android
tablets attracted first-time consumers in emerging markets, and as
supplementary devices in mature markets."
HP and Lenovo have been virtually neck and neck for the top global
position in the PC market. Lenovo took the lead, as it did last quarter,
but the upcoming holiday sales season will be a key battlefield for both
companies. Lenovo accounted for 17.6 percent of global PC shipments in
the third quarter, and HP had 17.1 percent of shipments, according to
preliminary results (see Table 1).
Weakness in the Chinese market continued to affect Lenovo's overall
growth. However, strong growth in the Americas, as well as EMEA, offset
the declining PC shipments for Lenovo in the Asia/Pacific market. HP
recorded positive shipment growth in 3Q13 for the first time since 1Q12.
With the exception of Latin America, HP's growth exceeded the average
growth across all regions.
Table 1
Preliminary Worldwide PC Vendor Unit Shipment Estimates for
3Q13 (Units)
|
Company
|
|
|
|
3Q13 Shipments
|
|
|
|
3Q13 Market
Share (%)
|
|
|
|
3Q12 Shipments
|
|
|
|
3Q12 Market
Share (%)
|
|
|
|
3Q12-3Q13
Growth (%)
|
Lenovo
|
|
|
|
14,154,355
|
|
|
|
17.6
|
|
|
|
13,774,828
|
|
|
|
15.7
|
|
|
|
2.8
|
HP
|
|
|
|
13,732,398
|
|
|
|
17.1
|
|
|
|
13,532,449
|
|
|
|
15.4
|
|
|
|
1.5
|
Dell
|
|
|
|
9,306,202
|
|
|
|
11.6
|
|
|
|
9,218,063
|
|
|
|
10.5
|
|
|
|
1.0
|
Acer Group
|
|
|
|
6,666,789
|
|
|
|
8.3
|
|
|
|
8,615,940
|
|
|
|
9.8
|
|
|
|
-22.6
|
Asus
|
|
|
|
4,923,397
|
|
|
|
6.1
|
|
|
|
6,354,096
|
|
|
|
7.2
|
|
|
|
-22.5
|
Others
|
|
|
|
31,496,126
|
|
|
|
39.2
|
|
|
|
36,314,030
|
|
|
|
41.4
|
|
|
|
-13.3
|
Total
|
|
|
|
80,279,267
|
|
|
|
100.0
|
|
|
|
87,809,406
|
|
|
|
100.0
|
|
|
|
-8.6
|
Note: Data includes desk-based PCs and mobile PCs, including
mini-notebooks but not media tablets such as the iPad.
Source:
Gartner (August 2013)
Dell's PC shipments exceeded growth rate averages across all regions.
Acer's shipments declined 22.6 percent compared with a year ago, as a
reduction in netbook shipments impacted overall PC shipment results.
Acer has heavily sought opportunities in other device markets. Asus saw
PC shipments decline 22.5 percent. Asus has clearly shifted its focus
from PCs to tablets. Asus' tablet shipments were nearly equal to its
mobile PC shipments in 3Q13.
In the U.S. market, PC shipments totaled 16.1 million units in the third
quarter of 2013, a 3.5 percent increase from the same period last year,
registering the second consecutive quarter of shipment growth after six
quarters of decline (see Table 2). Low inventory from the first half of
2013, and the introduction of new models with Intel's Haswell and new
form factors brought the sell-in shipment up compared with a year ago.
"The positive U.S. results could mean that seasonal strength and channel
fill for new product launches in 3Q13 finally overcame the structural
decline," Ms. Kitagawa said. "Even though 3Q13 shipments were compared
with artificially weak 2Q13 because of inventory control for the Windows
8 launch at the time, the 3Q13 results imply the U.S. market may have
passed the worst declining stage, which started in 2010. The shrinking
installed base of PCs has also passed the steepest decline phase because
the structural change has progressed fairly quickly. Tablets will
continue to impact the PC market, but the U.S. PC market will see a more
moderate decrease rather than a steep decline in the next two years."
Table 2
Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q13
(Units)
|
Company
|
|
|
|
3Q13 Shipments
|
|
|
|
3Q13 Market
Share (%)
|
|
|
|
3Q12 Shipments
|
|
|
|
3Q12 Market
Share (%)
|
|
|
|
3Q13-3Q12
Growth (%)
|
HP
|
|
|
|
4,329,302
|
|
|
|
26.9
|
|
|
|
4,141,926
|
|
|
|
26.6
|
|
|
|
4.5
|
Dell
|
|
|
|
3,377,469
|
|
|
|
21.0
|
|
|
|
3,270,705
|
|
|
|
21.0
|
|
|
|
3.3
|
Apple
|
|
|
|
2,158,015
|
|
|
|
13.4
|
|
|
|
2,208,015
|
|
|
|
14.2
|
|
|
|
-2.3
|
Lenovo
|
|
|
|
1,692,488
|
|
|
|
10.5
|
|
|
|
1,357,882
|
|
|
|
8.7
|
|
|
|
24.6
|
Toshiba
|
|
|
|
1,122,782
|
|
|
|
7.0
|
|
|
|
989,600
|
|
|
|
6.4
|
|
|
|
13.5
|
Others
|
|
|
|
3,440,895
|
|
|
|
21.3
|
|
|
|
3,613,698
|
|
|
|
23.2
|
|
|
|
-4.8
|
Total
|
|
|
|
16,120,950
|
|
|
|
100.0
|
|
|
|
15,581,825
|
|
|
|
100.0
|
|
|
|
3.5
|
Note: Data includes desk-based PCs and mobile PCs, including
mini-notebooks but not media tablets such as the iPad.
Source:
Gartner (October 2013)
PC shipments in EMEA totaled 22.4 million units in the third quarter of
2013, a 13.7 percent decline from the same period last year. The EMEA
region suffered its sixth consecutive quarter of declining PC shipments.
All areas of the region — Western Europe, Eastern Europe and the Middle
East and Africa — showed a shipment decline. PC shipments across all of
Eastern Europe remained weak due to the ongoing popularity of tablets
and some weakening of the Russian Ruble versus the euro and U.S. dollar,
which led to a PC price increase.
In Asia/Pacific, PC shipments were at 28.1 million units in the third
quarter of 2013, an 11.2 percent decline from the third quarter of 2012.
The region was hampered by the currency volatilities, especially in
India and Indonesia, where currencies plunged to record lows. Vendors
were also mindful of Windows 8.1, new models based on Intel's Bay Trail
that will start shipping the following quarter. Therefore, they were
careful in managing inventory.
These results are preliminary. Final statistics will be available soon
to clients of Gartner's PC Quarterly Statistics Worldwide by Region
program. This program offers a comprehensive and timely picture of the
worldwide PC market, allowing product planning, distribution, marketing
and sales organizations to keep abreast of key issues and their future
implications around the globe. Additional research can be found on
Gartner's Computing Hardware section on Gartner's website at http://www.gartner.com/it/products/research/asset_129157_2395.jsp.
About Gartner
Gartner, Inc. (NYSE:IT) is the world's leading information technology
research and advisory company. Gartner delivers the technology-related
insight necessary for its clients to make the right decisions, every
day. From CIOs and senior IT leaders in corporations and government
agencies, to business leaders in high-tech and telecom enterprises and
professional services firms, to technology investors, Gartner is a
valuable partner in more than 13,000 distinct organizations. Through the
resources of Gartner Research, Gartner Executive Programs, Gartner
Consulting and Gartner Events, Gartner works with every client to
research, analyze and interpret the business of IT within the context of
their individual role. Founded in 1979, Gartner is headquartered in
Stamford, Connecticut, USA, and has 5,800 associates, including more
than 1,450 research analysts and consultants, and clients in 85
countries. For more information, visit www.gartner.com.
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