NIKE, Inc. (NYSE:NKE) today unveiled multiple innovations to its Nike+
ecosystem at an event in New York City. Nike introduced the Nike+
FuelBand SE, the newest version of the iconic Nike+ FuelBand, which
seamlessly connects users with a new Nike+ FuelBand experience.
![Nike Unveiled its Nike+ FuelBand SE today and also announced the creation of Nike+ Fuel Lab, an evol ...](http://mms.businesswire.com/media/20131015006391/en/387447/4/NikePlus_Fuelband_SE_7Band_Horizontal_original-1.jpg)
Nike Unveiled its Nike+ FuelBand SE today and also announced the creation of Nike+ Fuel Lab, an evolution of its popular Nike+ Accelerator program and the first held in San Francisco. (Photo: Business Wire)
Nike also announced the creation of Nike+ Fuel Lab, an evolution of its
popular Nike+ Accelerator program and the first held in San Francisco.
These innovations, along with updates to the Nike+ Running App and the
recently announced Nike+ Move App, enhance the reach of NikeFuel and
deliver new products and experiences designed to motivate athletes at
all levels to move more.
“We continue to innovate around the Nike+ ecosystem to deliver the
very best experiences for our consumers, motivating and inspiring
athletes at all levels,” said Stefan Olander, Nike’s VP of Digital
Sport. “The Nike+ Fuel Lab, along with new Nike+ FuelBand SE and
Nike+ Apps significantly enhance our NikeFuel platform.”
Originally launched in early 2012, the iconic Nike+ FuelBand tracks all
day movement using NikeFuel. The new Nike+ FuelBand SE builds on the
iconic design and experience and delivers even more information and
motivation to keep users moving. The Nike+ FuelBand SE comes in classic
black with the addition of color options on key parts of the band.
It will now be available in France, Germany and Japan, in addition to
the U.S., UK, and Canada.
NikeFuel remains at the heart of the experience, and is a single,
universal way to measure all kinds of activities—from a morning workout
to a big night out. Nike analyzed over a year’s worth of NikeFuel data
to fine-tune the NikeFuel algorithm to deliver an even more accurate
measurement of your all-day movement. Uniquely designed to measure
whole-body movement no matter age, weight or gender, NikeFuel tracks a
user’s active life.
Nike+ FuelBand App and the Nike+ FuelBand SE
A richer experience is driven by key firmware and hardware upgrades that
unlock new capabilities and help users set and achieve their goals.
Bluetooth 4.0 technology connects the Nike+ FuelBand SE automatically
and seamlessly with the Nike+ FuelBand App. Improved water resistance
and the iconic, easy-to-wear design allow the Nike+ FuelBand SE to go
almost everywhere. A redesigned circuit board provides greater
flexibility and an internally-enhanced, simple one-button design drives
the super bright LED.
Sessions
“3.2.1. GO! Sessions” are a way to track specific activities throughout
the day. Going out for a run? That’s a session. Hitting the gym? That’s
a session. This new feature lets users start and mark sessions right on
the Nike+ FuelBand or from the app, allowing a user to track exactly how
much NikeFuel they earned in that specific session of activity.
Win the Hour
“Win the Hour” is your motivation partner. It uses the Nike+ FuelBand SE
to track how much movement is accumulated at each hour throughout the
day and encourages people to move more often by prompting users to move
if they’re missing their goal. It also recognizes when goals are hit and
lets users know they’ve ‘won the hour.’ Move reminders are set in-app
and on-band and motivate the user to move more and move often throughout
the day.
Fuel Rate
“Fuel Rate” is a new feature that tracks the rate at which NikeFuel is
being earned. The Fuel Rate is measured as NikeFuel earned per minute
and is a great way to see the intensity of your movement to get the
right information needed to move better toward your goals. The Fuel Rate
is viewed as a numerical readout in real time on the Nike+ FuelBand App
and uses colors from red to green to simply indicate how you're doing.
Knowing how intensely you move is also valuable information to help
optimize activities throughout the day.
Groups
People like to work out and share accomplishments and competition with
friends. To help this process, Groups functionality and improved social
sharing tools have been added to Nike+ FuelBand SE and new App. With
Groups, Nike+ FuelBand SE users can join their friends in a Group and
share their latest achievements, cheer each other on and even work
together towards one common group goal.
Double Tap for Time
Never search for the time again. This simple feature allows you to
access the time instantly at two touches of a button.
Milestones
For more fun, new Milestones have been added - like one million or two
million NikeFuel banners - and a host of new milestone achievements to
win. Now users earn Achievements not just for their NikeFuel total, but
also for Sessions, Fuel Rate, streaks, and hours won. Achievements are
tracked in the new Games section and also unlock new Achievements at
each Milestone reached.
Nike+ Ecosystem
Nike+ Fuel Lab
Building off the success of last year’s Nike+ Accelerator program, Nike
today announced Nike+ Fuel Lab. Based in San Francisco, the 2014 Nike+
Fuel Lab is designed for tech companies with an existing product
offering and a desire to help people live more active lives by
connecting with NikeFuel. Ten partner companies will be selected and
given tools, resources and support to bring an integrated product to
market by the end of the 12-week program. For more information visit
nikefuellab.com.
Nike+ Running
Starting today, runners logging miles with the Nike+ Running App for
iPhone will find a more fun and personalized experience with the debut
of two new features: Photo Sharing and Auto-Pause.
The latest update to the popular running app allows users to share
photos from before, during and after their run instantly with their
friends through Facebook, Twitter, Instagram and Path. Auto-Pause uses
the app’s GPS technology to detect when the runner has stopped and
automatically pauses the workout. When the app pauses, the camera icon
pops up to enable picture taking, creating a seamless experience between
the two new features. When the runner starts up again, Auto-Pause can
tell and resumes tracking stats.
Nike+ Move App
Launched by Apple at their recent event, the Nike+ Move App is an
introductory NikeFuel experience for iPhone 5S users. Nike+ Move
measures when, where and how you moved and uses NikeFuel to motivate
you. Nike+ Move then lets you compare your movement with that of your
friends or other Nike+ Move users around you.
Availability
The Nike+ FuelBand SE will be available beginning November 6, 2013, in
the current Nike+ FuelBand countries of US, Canada, and the UK and will
also be available in France, Germany and Japan for the first time.
The Nike+ FuelBand SE will launch in Black and the Sport Pack colors of
Volt, Pink Foil or Total Crimson priced at $149 (US).
A limited time pre-order for Nike+ FuelBand SE begins today, October 15,
2013, in the US, UK, France and Germany at www.nike.com/fuelband
(TBC).
Additionally, the updated Nike+ FuelBand App and the Nike+ Move App will
be available for free download on November 6, 2013, free from the App
Store at www.apple.com/appstore
For more information on the Nike+ FuelBand SE, Nike+ FuelBand App and
NikeFuel please visit: www.nike.com/fuelband.
Or follow NikeFuel on Twitter.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned NIKE, Inc. subsidiaries include
Converse Inc., which designs, markets and distributes athletic lifestyle
footwear, apparel and accessories and Hurley International LLC, which
designs, markets and distributes surf and youth lifestyle footwear,
apparel and accessories.
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