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SED International Colombia Appointed Microsoft Authorized Channel Distributor

SEDN

SED Colombia To Distribute Microsoft XBox, Windows, Office Products to Tier 1 and Tier 2 Retailers in Colombia

SED International Holdings, Inc. (NYSE MKT: SED) (“the Company”, “SED”, “our”, “we”), a multinational supply chain management provider and distributor of leading computer technology, consumer electronics, and small appliances products, today announced that SED International de Colombia has been appointed Microsoft’s authorized channel distributor in Colombia for its XBox, hardware and productivity software (Windows, Office and Office for Mac in FPP) product families.

The new alliance expands SED Colombia’s product offering and portfolio to the Company’s current and potential channel clients in Colombia. At the same time, SED Colombia will work with Microsoft as a strategic partner to expand distribution of its XBox, hardware and productivity software products into managed Tier 1 and Tier 2 retailers.

“By appointing SED, we expect to expand our reach to both current and potential customers. By taking a more strategic and organized strategy, SED will help us to create a clear segmentation of our market, and assist us in accomplishing structured growth and development that will benefit the end user and our entire fulfillment chain,” commented Juan Carlos Vazquez, Retail Sales Manager and Marketing Lead Microsoft Colombia.

“This appointment as a Microsoft distribution channel in Colombia confirms SED’s leadership as a preferred IT distributor in Colombia,” said Mauricio Arcila, General Manager at SED International Colombia. “We are very proud of this accomplishment and look forward to working closely with Microsoft to ensure that our mutual objectives are met.”

“Entering into this alliance with a company like Microsoft reiterates our commitment to the Colombia market as well as our ability to team up with such an important partner in a win – win relationship that at the same time will bring great benefits to the distribution chain as well as to the end consumer,” said Ronell Rivera, Senior Vice President and GM of SED International Latin America. “For more than 16 years, SED has been successfully serving our partners in Colombia and this accomplishment is just another example of our continued focus on delivering the highest quality of service and value in the entire Latin America region.”

About SED International Holdings, Inc.

Founded in 1980, SED International Holdings, Inc. is a multinational, preferred distributor of leading computer technology, consumer electronics, and small appliances products. The company also offers custom-tailored supply chain management services ideally suited to meet the priorities and distribution requirements of the e-commerce, Business-to-Business and Business-to-Consumer markets. Headquartered near Atlanta, Georgia with business operations in California; Florida; Georgia; Bogota, Colombia and Buenos Aires, Argentina, SED serves a customer base of over 10,000 channel partners and retailers in the United States, Latin America, and Caribbean. To learn more, please visit www.SEDonline.com; or follow us on Twitter @SEDIntl.

Safe Harbor

Statements made in this Press Release that are not historical or current facts are "forward-looking statements.” These statements often can be identified by the use of terms such as "may," "will," "expect," "believe," "anticipate," "estimate," "approximate" or "continue," or the negative thereof. The Company wishes to caution readers not to place undue reliance on any such forward-looking statements, which speak only as of the date made. Any forward-looking statements represent management's best judgment as to what may occur in the future. However, forward-looking statements are subject to risks, uncertainties and important factors beyond the control of the Company that could cause actual results and events to differ materially from historical results of operations and events and those presently anticipated or projected. These factors include adverse economic conditions, entry of new and stronger competitors, inadequate capital, curtailment of credit, loss of vendor relationships, unexpected costs, failure to gain product approval in the marketplace and failure to capitalize upon access to new markets. The Company disclaims any obligation to revise any forward-looking statements to reflect events or circumstances after the date of such statement or to reflect the occurrence of anticipated or unanticipated events. These factors and others are discussed in the “Management's Discussion and Analysis" section of the Company's Reports on Forms 10-K and 10-Q available at www.sec.gov.



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