CHICAGO, Oct. 24, 2013, /PRNewswire/ --
(Logo: http://photos.prnewswire.com/prnh/20131024/CG03421LOGO)
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WHAT:
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Toyota brings its message of sustainability to the Magic City Classic through the Toyota Green Initiative (TGI)—an environmental stewardship platform that tours select Historically Black Colleges and Universities. This year, TGI joins forces with SWAC, HBCUs and Birmingham community leaders to educate and empower African Americans to live a sustainable lifestyle. TGI will kick off its Magic City Classic press activities with an announcement impacting HBCUs, followed by an insightful press forum illustrating the importance of green living and an inspiring day of service event enhancing Fairfield Community Center.
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WHO:
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The TGI coalition, a collection of celebrities and environmental experts who speak on relevant ways to go green, will be in attendance. Members include:
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Jim Colon, Vice President of Product Communications, Toyota Motor Sales, U.S.A., Inc.
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Lance Gross, actor, TBS hit Tyler Perry's House of Payne
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Tatyana Ali, actress, BET's Second Generation Wayan's and NBC hit show The Fresh Prince of Bel-Air
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Earthseed Consulting founders Pandora Thomas and Zakiya Harris
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Jamal Ali, author of Black and Green: Black Insights for the Green Movement
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WHEN:
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Friday, October 25, 2013
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7:15 a.m. TGI Announcement at the Magic City Classic Scholarship Breakfast
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10:00 a.m. TGI Press Forum
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11:45 a.m. TGI Day of Service Event
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WHERE:
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Toyota Announcement at the Magic City Classic Scholarship Breakfast
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Harbert Center
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2019 4th Avenue North
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Birmingham, Ala. 35203
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TGI Press Forum
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Alabama Power (Electra Room)
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600 North 18th Street
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Birmingham, Ala. 35291
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TGI Day of Service Event
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Fairfield Community Center Garden
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6400 Terrace Ave,
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Fairfield, AL 35064
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CONTACTS:
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Tracy Anderson
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Burrell Communications for Toyota
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312.297.9767
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tanderson@burrell.com
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Jaymie Robinson
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Toyota Motor Sales, U.S.A., Inc.
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310.468.1421
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jaymie_robinson@toyota.com
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About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE:TM) For more information about Toyota, visit www.toyotanewsroom.com.
SOURCE Toyota
