Accenture (NYSE:ACN) today announced that working in partnership with
other vendors, it has built and will operate an end-to-end e-commerce
and direct to consumer distribution solution for HarperCollins
Publishers e-books globally. The project will commence with the launch
of HarperCollins’ www.CSLewis.com
and www.Narnia.com
today, with Accenture supporting future efforts as they develop.
HarperCollins will sell e-books using innovative technology from
Accenture. Accenture’s
Digital Content Solution will provide a number of capabilities and
tools that will allow HarperCollins and its authors to experiment with
direct sales to a global audience of readers.
In the case of C.S. Lewis, HarperCollins will now be able to digitally
store and distribute the e-books in its catalogue directly to the
consumer. It will also have the tools to analyze all online purchase
data, which will lead to expanded decision-making capabilities. This
e-commerce approach will be extended in time to other HarperCollins
online properties.
“Combining Accenture’s suite of digital delivery and analytics
capabilities with HarperCollins’ traditional strengths of content
acquisition, editing, marketing and distribution, will position
HarperCollins as a digital innovator with the tools to evolve its
digital strategy. HarperCollins’ increased commitment to the digital
value chain gives it a unique edge in attracting writing talent and
driving growth in an expanding e-publishing market,” said Thomas
Grayson, managing director, Accenture Digital Services.
“The publishing industry is undergoing a technological transformation
unparalleled in our 200 year history,” said Chantal Restivo-Alessi,
Chief Digital Officer, HarperCollins. “Launching a platform that allows
HarperCollins to establish a direct-to-consumer marketing and sales
proposition to expand some of its strongest brands to new audiences
means we honor both our past and our present.”
About Accenture
Accenture is a global management consulting, technology services and
outsourcing company, with approximately 275,000 people serving clients
in more than 120 countries. Combining unparalleled experience,
comprehensive capabilities across all industries and business functions,
and extensive research on the world’s most successful companies,
Accenture collaborates with clients to help them become high-performance
businesses and governments. The company generated net revenues of
US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page
is www.accenture.com.
About Accenture Digital Services
Accenture Digital Services, an Accenture Business Service, is designed
to deliver value from digital content in a complex environment. It
engages digital consumers with unique, personalized interactive
experiences on a massive scale. It supports a mix of business models to
drive new revenue streams and find new ways to monetize content. It
distributes digital content in any format, across all platforms, to any
device. And it optimizes operating models, delivering next-generation
solutions on a pay-as-you-grow basis – all to help clients thrive in a
changing digital ecosystem. Its home page is www.accenture.com/digital-services.
About HarperCollins Publishers
HarperCollins Publishers, one of the largest English-language publishers
in the world, is a subsidiary of News
Corp (NASDAQ: NWS, NWSA; ASX: NNC, NNCLV). Headquartered in New
York, HarperCollins has publishing groups around the world in the US,
UK, Canada, Australia, New Zealand, and India. HarperCollins is a
broad-based publisher with strengths in literary and commercial fiction,
business books, children's books, cookbooks, narrative nonfiction,
mystery, romance, reference, pop culture, design, health, wellness, and
religious and spiritual books. With nearly 200 years of history,
HarperCollins has published some of the world's foremost authors,
including winners of the Nobel Prize, the Pulitzer Prize, the National
Book Award, the Newbery Medal, and the Caldecott Medal. HarperCollins is
consistently at the forefront of innovation, using digital technology to
create unique reading experiences and expand the reach of its authors.
You can visit HarperCollins Publishers online at: http://www.harpercollins.com.
Copyright Business Wire 2013