HONEST® Tea, the makers of the nation’s top-selling organic
bottled tea, is now offering Unsweet Lemon Tea nationally. Brewed with
USDA organic, Fair Trade Certified™ tea leaves from India, the
unsweetened, zero calorie beverage is flavored with organic lemon
extract and is available in 16.9 oz. PET bottles.
Honest Tea’s Unsweet Lemon Tea available now. (Photo: Business Wire)
“We worked hard to create an unsweetened tea with a smooth and easily
accessible taste profile that Unsweet Lemon Tea delivers.” said Seth
Goldman, co-founder & TeaEO of HONEST Tea. “We hope this new variety
will resonate with consumers as they seek out more zero calorie
beverages.”
Inspired by the success of Just Green Tea (currently HONEST Tea’s
best-selling beverage in the natural food & beverage channel*), Unsweet
Lemon Tea was tested earlier this year in New York City and is rolling
out nationally at a time when the unsweetened beverage category is up 34
percent in the past year**. The newest offering expands HONEST Tea’s
total zero calorie beverage line to four varieties in glass and PET
bottles in addition to HONEST® Fizz—a zero calorie,
naturally-sweetened soda line launched by HONEST Tea earlier this year.
Unsweet Lemon Tea is already available in individual, 16.9 oz. bottles
for purchase at retailers nationwide.
Unsweet Lemon Tea is labeled with USDA Organic, Fair Trade Certified™
Tea, contains No GMOs, and is Gluten Free, helping consumers make an
informed decision at the point of purchase.
The national launch of Unsweet Lemon Tea continues to deepen a core
facet of HONEST Tea’s mission of exclusively sourcing Fair Trade
Certified™ tea leaves. Since partnering with Fair Trade USA in 2003,
HONEST Tea has contributed over $397,000 in Fair Trade premiums,
reinvesting in education, agriculture and community projects where the
tea is sourced. In 2013, the company increased the amount of its Fair
Trade premiums by 19% over the previous year.
Honest Tea can be found online at www.Honesttea.com,
on Twitter at www.Twitter.com/HonestTea
and on Facebook at www.facebook.com/HonestTea.
ABOUT HONEST TEA
HONEST Tea seeks to create and promote great-tasting, healthier, organic
beverages and extend economic opportunities to communities in need.
Founded in 1998 in Bethesda, MD, Honest Tea is the nation's top-selling
organic bottled tea company specializing in beverages that are Just a
Tad Sweet®. HONEST Tea’s product lines include: ready-to-drink bottled
teas, HONEST® Ade and HONEST® Kids organic thirst quenchers, HONEST®
Freshly Brewed iced tea and HONEST® Fizz naturally sweetened zero
calorie sodas. All tea, juice drinks and kids varieties are USDA Organic
and all tea varieties are Fair Trade Certified™. In addition to being
ranked by The Huffington Post as one of the leading "8 Revolutionary
Socially Responsible Companies," HONEST Tea is a multi-year winner of
awards from the Alliance for Workplace Excellence. HONEST Tea has won
Men’s Health “Best Green Tea” for six years running and in 2012 and 2013
was named one of Women’s Health magazine’s “125 Best Packaged Foods for
Women.” HONEST Tea is an independent operating unit of The Coca-Cola
Company. For more information: www.honesttea.com
or www.Facebook.com/HonestTea.
*Source: SPINSscan, September 2013.
**Source: Nielsen Scanning, All Measured Channels, Latest 52 W/E 07/20/13
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Copyright Business Wire 2013