LatinWorks, the award-winning, full-service cultural branding firm has
been selected as the creative agency for Jamba Juice Company (NASDAQ:
JMBA), a leading healthy, active lifestyle brand.
As the newly appointed creative agency partner for the Jamba Juice
Company, LatinWorks will direct the total market campaign development as
the company increases and emphasizes its Whole Food Blending and Juicing
product portfolio and leadership. The primary task for the agency is to
develop a nationwide cross-cultural campaign that expands upon the
success and popularity of the West Coast-based brand to markets
throughout the country. The alliance with Jamba Juice® will allow the
Austin-based agency to further enhance its total market footprint and
build upon its client portfolio, which has consistently garnered
accolades from industry publications like Ad Age and AdWeek.
"LatinWorks is excited to develop work that will demonstrate a very
broad geographic and cultural reach,” stated Sergio Alcocer, LatinWorks’
President and Chief Creative Officer. “We are extremely proud to partner
with such a forward-looking company like Jamba Juice.”
In developing the campaign, LatinWorks will highlight Jamba Juice’s
status in the health and wellness industry and the cultural shift
towards embracing a healthy lifestyle. Its efforts will emphasize and
build upon Jamba Juice’s mission to inspire and simplify healthy living.
The company’s products are about empowering consumers to make better
decisions regarding their overall health as well as eating habits, and
the campaign will reflect that.
“We are thrilled about the passion and energy that we see from the
LatinWorks team,” celebrated Jamba Juice SVP and Chief Brand Officer
Julie S. Washington. “And we look forward to unleashing their creativity
on our business.”
LatinWorks’ main goal is to support Jamba Juice’s long-term innovation
plans and product expansion. The communication strategy will focus on
showcasing a line of products that offer an array of wholesome options
with high quality and nutrient-rich ingredients. LatinWorks’ advertising
will be unveiled nationwide beginning in Q1 2014.
About LatinWorks
LatinWorks is a full-service advertising agency, with specialty in
cultural branding, headquartered in Austin, Texas. LatinWorks brings
forth a fresh and progressive vision for a multicultural America that
has made it one of the most in-demand creative agencies in the country.
About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading
restaurant retailer of better-for-you, specialty beverage and food
offerings, which include great tasting, whole fruit smoothies, fresh
juices, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches
and mini-wraps, Artisan Flatbreads™, frozen yogurt, and a variety of
baked goods and snacks. Jamba-branded products for at-home enjoyment are
also available through select retailers across the nation and
in Jamba outlets. As of October 1, 2013, there were 849 Jamba
Juice store locations globally. Jamba is a proud sponsor of "Team Up for
a Healthy America" in the fight against childhood obesity and encourages
fans to join the Team Up community of celebrities, athletes and other
leaders committed to getting kids active and involved at www.myhealthpledge.com.
Fans of Jamba Juice can find out more about Jamba Juice's locations as
well as specific offerings and promotions by visiting the Jamba
Juice website at www.JambaJuice.com or
by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
Copyright Business Wire 2013