With more than 40 million Americans expected to travel this holiday
season, facing the increased chance of catching a cough, cold or flu
while on the road, Robitussin®
has introduced Maximum
Strength Cough + Chest Congestion DM, its new liquid-filled capsules
that control cough on-the-go. This formulation not only harnesses the
power of Maximum Strength Robitussin® cough liquid, but is a convenient
option for those hitting the road or boarding a plane this holiday
season.
Travelers should take steps to avoid the consequences of cough – or
“COUGHequences” – this holiday season by avoiding contact with cold and
flu sufferers, frequently washing their hands, and treating cough, cold
and flu symptoms when they appear. Each year in the U.S., there are more
than one billion cases of the common cold and on average, five to 20
percent of the population get the flu. Cough is one of the most common
symptoms of cold and flu, affecting up to 50 percent of sufferers.
Robitussin®
has a variety of products tailored to effectively treat different
symptom combinations for the entire family, including new Maximum
Strength Cough + Chest Congestion DM liquid-filled capsules and new Maximum
Strength Nighttime Cough DM.
Plus, whether traveling cross country or staying close to home, families
can track when cough activity spikes in their local area via the Robitussin®
COUGHCAST™ tool. This tool, available on Robitussin.com,
can let people know when cough is most likely to strike, so they can be
prepared to effectively treat their symptoms – and avoid the
“COUGHequences” of missed vacations, holiday parties and workdays.
About Robitussin®
Robitussin® has effectively treated cough, cold and flu symptoms for
more than 50 years, and is doctor recommended and the #1 pharmacist
recommended brand for cough, cold, and flu liquid combination products.
Robitussin® products provide effective relief to treat the whole
family’s cough and cold symptom combinations. Robitussin® offers the new
Maximum Strength Robitussin® Cough + Chest Congestion DM Liquid-Filled
Capsules and Maximum Strength Robitussin® Nighttime Cough DM. The Adult
Robitussin® line of products includes Robitussin® Maximum Strength Cough
+ Chest Congestion DM, Cough + Chest Congestion DM, Cold + Flu Daytime,
Cold + Flu Nighttime, Mucus + Chest Congestion, Sugar Free Cough + Chest
Congestion DM, Multi-Symptom Cold, Maximum Strength Multi-Symptom Cold,
and Nighttime Multi-Symptom Cold. Robitussin® also offers a line of
long-acting products, including Long-Acting Cough and Long-Acting
CoughGels®. The Children’s Robitussin® product line includes Children’s
Cough & Cold Long-Acting, Children’s Cough Long-Acting and Children’s
Cough & Cold CF.
This press release has an accompanying Smart Marketing Page providing
further details about the organization, products and services introduced
above. You can access the Smart Marketing Page via the following link: http://smp.businesswire.com/pages/just-time-peak-travel-season-introducing-new-robitussin-dm-max-liquid-filled-capsules.
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