AIRTAG, a leading provider of mobile shopping solutions, today announced
a collaboration with PayPal to bring new seamless features to the KFC
Fast Track mobile wallet. Launched by KFC UK & Ireland and AIRTAG
earlier this year, Fast Track enables customers to order and pay in
advance for their meals before they arrive at the restaurant. Now, Fast
Track users can login and check-out with PayPal making the transaction
even faster and easier.
With the new features, KFC customers can create a Fast
Track account using their existing PayPal account details by simply
entering their username and password. Users bypass having to enter
personal and bank or card details because, like any PayPal transaction,
this information is stored securely within their PayPal account. From
the very first order, PayPal users have a streamlined check-out
experience, without having to provide their financial details to a third
party.
“With the majority of mobile and online commerce traffic being lost
during login and check-out processes, we are very excited to work with
PayPal to provide KFC customers with faster alternatives that streamline
the customer experience,” said Jérémie Leroyer CEO & Co-Founder of
AIRTAG. “We are already seeing the majority of Fast Track orders being
placed by mobile phone, and these new features will make it even more
convenient for those on the go costumers to create an account, order and
pay in the quickest way possible.”
“This collaboration is another step on the journey towards a wallet-less
high street, where customers will be able to leave their wallet or purse
at home and pay using their smartphone or tablet. Our research shows
that a third of people would choose their smartphone over their wallet
when leaving home - while 80% wish they could leave their wallet at
home,” said Rob Harper, Head of Retail Services at PayPal UK, “We
predict that by 2016 you won’t need your wallet to pay on the UK high
street – your smartphone will be enough.”
The KFC Fast Track ordering experience
KFC UK & Ireland chose AIRTAG’s AIRSHOP white label mobile wallet
solution to launch Fast Track. Fast Track enables KFC customers to order
and pay using the website, web app or mobile wallet from anytime and
anywhere. Using the geolocated mobile check-in feature, the customer
notifies store staff they are ready for order pick-up. To add more value
to the customer experience, users get to skip the line when picking up
their order because Fast Track orders are prepared in priority. Fast
Track is available now in Woking, Basingstoke, Southampton and Slough.
About AIRTAG
The leader in mobile shopping ecosystem innovations, AIRTAG provides
mobile, NFC and in-store solutions that continue to improve the consumer
buying experience. The company is the platform of choice for globally
recognized MNO’s, financial institutions and retailers, across Europe,
North America, The Middle East and The UK. AIRTAG’s quickly growing
partner base is comprised of more than 35 retailers including; KFC,
McDonald’s, McCafé, Carrefour, Casino, G20, Dior, L’Oreal and Reebok,
and 10 MNO’s and financial institutions including; PayPal, MasterCard
Worldwide, ING, Rabobank, Crédit Mutuel, BNP Paribas, DU and NRJ Mobile.
For more information about AIRTAG and its patented technologies, visit www.airtag.com
About PayPal
PayPal is the faster, safer way to pay and get paid online, via a mobile
device and in store. The service gives people simpler ways to send money
without sharing financial information, and with the flexibility to pay
using their account balances, bank accounts, credit cards or promotional
financing. With 137 million active accounts in 193 markets and 26
currencies around the world, PayPal enables global commerce, processing
almost 8 million payments every day. Because PayPal helps people
transact anytime, anywhere and in any way, the company is a driving
force behind the growth of mobile commerce and expects to process $20
billion in mobile payments in 2013. PayPal is an eBay (Nasdaq:EBAY)
company and contributed 40 percent of eBay Inc.'s revenues in 2012.
PayPal is headquartered in San Jose, Calif. and its international
headquarters is located in Singapore.
More information can be found at www.paypal.co.uk
or www.paypal.co.uk/blog
About Yum
Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest
restaurant company in terms of system units with more than 39,000 KFC,
Pizza Hut and Taco Bell restaurants in more than 125 countries and 1.4
million associates. Yum! is ranked #213 on the FORTUNE 500 list, with
revenues of more than $13 billion in 2012. The Company’s restaurant
brands - KFC, Pizza Hut and Taco Bell - are the global leaders of the
chicken, pizza and Mexican-style food categories. Outside the United
States, the Yum! Brands system opened approximately four new restaurants
each day of the year, making it a leader in international retail
development. The Company has consistently been recognized for its reward
and recognition culture, diversity leadership, community giving and
consistent shareholder returns.
About KFC UK
KFC, the world’s largest chain of chicken-based quick service
restaurants, grew from the chicken business set up by Colonel Harland D
Sanders in the 1950s. The Colonel had found a way to combine 11 herbs
and spices with flour to create a unique taste, and to this day the
secret recipe is only known to a handful of people. It is locked away in
a vault in Louisville, Kentucky.
KFC came to Britain in 1965, with the first store opening in Preston,
Lancashire, and there are now 850 stores across the UK, with over 24,000
employees.
KFC has made considerable nutritional improvements in the last few
years, cutting salt by as much as 50% and switching cooking oils to cut
saturated fat levels in Original Recipe Chicken by up to 25%. KFC has
also expanded its range to include lighter options, such as the Rancher,
KFC’s first non-fried product.
In 2012, KFC was voted Britain’s Top Employer, and the company has been
named as a Great Place to Work for the last three years. The company
places a big importance on developing people, and became the first
restaurant company in the UK to launch an honours degree – a BA (Hons)
Business Management course in conjunction with De Montfort University,
Leicester. KFC also works with City & Guilds to provide Level 2 and
Level 3 Apprenticeships to team members and team leaders.
KFC is also committed to benefiting the community, and uses its
expertise at developing young people to work with some of the most
disadvantaged young adults in the UK through a work experience
partnership with Barnardo’s. The company also works to help the global
community, and has raised over £4m for the United Nations World Food
Programme in the last six years.
KFC UK, Inc is a subsidiary of Yum! Brands, Inc. (NYSE:YUM), which also
owns the Pizza Hut and Taco Bell restaurants. For further information,
please visit www.kfc.co.uk.
Copyright Business Wire 2013