A subsidiary of Avery Dennison Corporation (NYSE:AVY) has entered into a
licensing agreement for radio frequency identification (RFID) tags,
labels, and readers with Round Rock Research LLC to facilitate further
adoption of item-level RFID by U.S.-based apparel retailers and brands.
Avery Dennison's Retail Branding and Information Solutions business
(RBIS) is the global leader in RFID-enabled solutions for the apparel
and retail industry with more than 800 patents and applications, global
manufacturing capabilities that have produced over 3 billion RFID tags
and labels, and an industry-leading solution development team that
supports retailers and brands from business case development to complete
solution roll-out.
"RFID adoption in the apparel industry is accelerating around the world
due to the strong investment case and fundamental advantage it affords
retailers to better manage inventory and serve customers,” said Shawn
Neville, president of Avery Dennison RBIS. “This license agreement,
along with our significant investments in RFID innovation, manufacturing
capabilities and market development, positions us to lead the
accelerating adoption of RFID in the U.S. and around the world.”
“Item-level RFID in apparel retail significantly improves inventory
visibility and accuracy, which results in higher inventory productivity
and better enablement of omni-channel retail, and improves the overall
consumer experience,” said Francisco Melo, vice president of Global
RFID, Avery Dennison RBIS. “We are fortunate to partner with leading
retailers and brands around the world to improve their overall
performance through RFID-enabled solutions.”
About Avery Dennison Retail Branding and Information Solutions
Avery
Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.5 billion of Avery Dennison (NYSE: AVY). Avery
Dennison RBIS provides intelligent, creative and sustainable solutions
to elevate brands and accelerate performance from design to retail store
floor. The company’s industry leading, end-to-end solutions include
innovative heat transfer technology, RFID and price management supply
chain solutions and sustainable packaging services. Based in
Westborough, Massachusetts, Avery Dennison RBIS has 115 locations in 50
countries and across six continents. For more information, visit www.rbis.averydennison.com.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global
leader in labeling and packaging materials and solutions. The company’s
applications and technologies are an integral part of products used in
every major market and industry. With operations in more than 50
countries and more than 26,000 employees worldwide, Avery Dennison
serves customers with insights and innovations that help make brands
more inspiring and the world more intelligent. Headquartered in
Pasadena, California, the company reported sales from continuing
operations of $6 billion in 2012. Learn more at www.averydennison.com.
Copyright Business Wire 2013