Get ‘em while they’re crunchy! KFC announces an exciting twist to
its Boneless chicken by offering it for a limited time in the brand’s
signature Extra Crispy™ recipe. Extra Crispy Boneless will be available
at KFC locations nationwide through February 2. And KFC is offering more
ways than ever for customers to enjoy this crispy, crunchy variety –
expanding on snack, lunch and dinner options by offering Extra Crispy
Boneless in a Go Cup, 2-piece Combo or as part of a 10-piece Favorites
Bucket.
X Games gold medalist Bryce Hudson backflips on a motorcycle while eating KFC. This video is one of a series of special #HowDoYouKFC films created for the movement. www.youtube.com/kfc. (Photo: Business Wire)
The Extra Crispy Boneless Go Cup is available for just $2.49 and the
Favorites Bucket is only $12.99 (All prices at participating locations
for a limited time. Tax not included.).
The introduction of Extra Crispy Boneless marks an important moment in
the evolution of KFC, as the company launches “How Do You KFC?” – a
movement that celebrates the real, authentic connections KFC’s biggest
fans have with the brand. It kicks off with a highly original ad
campaign that puts the consumer first and illustrates the relevance of
the brand and the rediscovery of KFC food.
The humorous and unique #HowDoYouKFC spots from Draftfcb Chicago feature
improv actors as customers sharing thoughts about their favorite KFC
foods. Unscripted and – in an industry first – shot on iPhones, the
entertaining executions are intended to capture consumers’ love of KFC
in a genuine way. Using iPhones to shoot the videos is designed to
mirror user-generated content. The style and tone of the spots are
expected to inspire consumers to create their own videos— some of which
KFC might feature in future #HowDoYouKFC ads.
In addition, KFC has created a series of exciting #HowDoYouKFC films,
including one with X Games gold medalist Bryce Hudson doing the world’s
first back flip on a motorcycle while eating lunch. The films can be
found at www.kfc.com
or on the brand’s YouTube page: www.youtube.com/kfc.
“#HowDoYouKFC is so much more than an ad campaign. It’s an invitation to
consumers to rediscover the KFC brand and our delicious food,” said
Jason Marker, Chief Marketing Officer for KFC U.S. “We want it to
inspire every KFC fan to share what they love about us and how KFC fits
into their lives in a relevant, meaningful and personal way. And we’ll
keep an eye out for epic responses that might land one of our fans in a
KFC commercial.”
The #HowDoYouKFC ad campaign is part of a larger, integrated movement
for the KFC brand. Point-of-purchase displays, uniforms, packaging,
in-store greetings (“Welcome! How would you like to KFC today?”),
digital and social assets and all other consumer touch points will also
reflect #HowDoYouKFC.
The #HowDoYouKFC movement launched with 10 spots that feature Extra
Crispy Boneless, airing in primetime through Feb. 2, and it will
continue as products and promotions are introduced throughout 2014.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain specializing in Original Recipe®, Extra
Crispy™, Kentucky Grilled Chicken®, Extra Crispy Tenders and Extra
Crispy Boneless, with home-style sides, Hot Wings™, and freshly made
chicken sandwiches. There are more than 17,000 KFC outlets in more than
115 countries and territories around the world. Each week, more than 13
million people visit a KFC restaurant in the United States. KFC
Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky.
(NYSE:YUM.) For more information, visit www.kfc.com.
Follow KFC on Facebook (www.facebook.com/KFC)
and Twitter (www.twitter.com/kfc).
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