Worldwide PC shipments totaled 82.6 million units in the fourth quarter
of 2013, a 6.9 percent decline from the fourth quarter of 2012,
according to preliminary results by Gartner, Inc. This is the seventh
consecutive quarter of shipment decline.
"Although PC shipments continued to decline in the worldwide market in
the fourth quarter, we increasingly believe markets, such as the U.S.,
have bottomed out as the adjustment to the installed base slows," said
Mikako Kitagawa, principal analyst at Gartner. "Strong growth in tablets
continued to negatively impact PC growth in emerging markets. In
emerging markets, the first connected device for consumers is most
likely a smartphone, and their first computing device is a tablet. As a
result, the adoption of PCs in emerging markets will be slower as
consumers skip PCs for tablets."
HP and Lenovo have been virtually neck and neck for the top global
position in the PC market throughout 2013. Lenovo took the lead in the
fourth quarter, as it did last quarter, accounting for 18.1 percent of
global PC shipments. Lenovo's victory over the top position became
apparent in 4Q13. Lenovo showed strong growth in all regions, except
Asia/Pacific, where China continued to be a problematic country for the
company. HP experienced a shipments decline of 7.2 percent in the fourth
quarter. U.S. and Latin America were two regions where HP could not
increase its shipments, and it experienced a steeper decline compared
with the regional average (see Table 1).
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Table 1
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Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q13
(Units)
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4Q13
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4Q13 Market
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4Q12
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4Q12 Market
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4Q13-4Q12
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Company
|
|
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Shipments
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|
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Share (%)
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|
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Shipments
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|
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Share (%)
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|
|
|
Growth (%)
|
Lenovo
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|
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14,932,408
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18.1
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14,005,093
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15.8
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|
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6.6
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HP
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13,592,600
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16.4
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14,642,581
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16.5
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-7.2
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Dell
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9,773,821
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11.8
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9,205,892
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10.4
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6.2
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Acer Group
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6,474,738
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7.8
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7,703,752
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8.7
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-16.0
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ASUS
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5,399,000
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6.5
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6,661,483
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7.5
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-19.0
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Others
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32,461,044
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39.3
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36,509,123
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41.1
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-11.1
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Total
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82,633,610
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100.0
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88,727,923
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100.0
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-6.9
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Note: Data includes desk-based PCs and mobile PCs, including
mini-notebooks but not media tablets such as the iPad. Data is based
on the shipments selling into channels.
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Source: Gartner (January 2014)
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Dell continued to maintain the third position and accounted for 11.8
percent of the market. With the completion of the leveraged buyout, Dell
has redefined its strategic focus onto its PC and device businesses.
Dell's focus is now beyond its traditional strength in the professional
PC market; its focus is now also on consumer PCs, particularly in
emerging markets.
Acer and Asus's ranking remained unchanged compared with a year ago.
Both companies have more focus on tablets, and their fourth-quarter
results clearly proved their strategic focus. Ms. Kitagawa said Acer has
established a strong position in the Chromebook market, while Asus has
built a solid reputation as a tablet vendor. PCs are still strategic
products for both companies, but share gain is not the top priority for
them.
In the U.S., PC shipments totaled 15.8 million units in the fourth
quarter of 2013, a 7.5 percent decline from the fourth quarter of 2012
(see Table 2). Despite a 10.3 percent decline in shipments, HP continued
to be the No. 1 vendor in the U.S., as it accounted for 26.5 percent of
shipments.
"Holiday sales of technology products were strong in the U.S. market,
but consumer spending during the holidays did not come back to PCs as
tablets were one of the hottest holiday items," said Ms. Kitagawa. "We
think that the U.S. PC market has bottomed out. A variety of new form
factors, such as hybrid notebooks, drew holiday shoppers' attention, but
the market size was very small at the time. Lowering the price point of
thin and light products started encouraging the PC replacement and
potentially some PC growth in 2014."
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Table 2
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Preliminary U.S. PC Vendor Unit Shipment Estimates for 4Q13
(Units)
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4Q13
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4Q13 Market
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4Q12
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4Q12 Market
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4Q13-4Q12
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Company
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Shipments
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Share (%)
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Shipments
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Share (%)
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Growth (%)
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HP
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4,179,305
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26.5
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4,657,342
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27.3
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-10.3
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Dell
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3,601,776
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22.8
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3,355,152
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19.7
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7.4
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Apple
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2,168,212
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13.7
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1,687,881
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9.9
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28.5
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Lenovo
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1,525,848
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9.7
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1,473,907
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8.6
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3.5
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Toshiba
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1,142,782
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7.2
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1,326,665
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7.8
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-13.9
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Others
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3,177,562
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20.1
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4,567,432
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26.8
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-30.4
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Total
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15,795,486
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100.0
|
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17,068,378
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100.0
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-7.5
|
Note: Data includes desk-based PCs and mobile PCs, including
mini-notebooks but not media tablets such as the iPad. Data is based
on the shipments selling into channels.
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Source: Gartner (January 2014)
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PC shipments in EMEA totaled 25.8 million units in the fourth quarter of
2013, a 6.7 percent decline from the same period last year. However, the
decline was less steep than the last seven quarters. All areas of the
region — Western Europe, Eastern Europe and the Middle East and Africa —
showed a shipment decline. Shipments in Eastern Europe were driven by
the professional segment, as companies had to finalize IT spending for
the year. Consumers replaced PCs only on a needed basis, as many new
form factors had limited availability or were priced about the average
vs. traditional notebooks. Tablets, especially Android-based, were a
popular holiday present and average selling prices (ASPs) for them
continued to decline and attract consumer spending.
PC shipments in Asia/Pacific totaled 26.5 million units in the fourth
quarter of 2013, a 9.8 percent decline from the fourth quarter of 2012.
Buyers did not place a priority on PC purchases, preferring to spend on
alternative devices such as smartphones. Some continued to delay their
purchases of a PC as their requirements, such as entertainment and
information access, can be addressed by other devices, such as tablets.
For the year, PC shipments were 315.9 million units, a 10 percent
decline from 2012 (see Table 3). This is the worst decline in PC market
history, equal to the shipment level in 2009. Lenovo took over the top
spot in the global PC market, accounting for 16.9 percent of the market.
HP moved into the second spot after experiencing shipment decline of 9.3
percent.
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Table 3
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Preliminary Worldwide PC Vendor Unit Shipment Estimates for 2013
(Units)
|
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2013
|
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2013 Market
|
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2012
|
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2012 Market
|
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2013-2012
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Company
|
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Shipments
|
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Share (%)
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Shipments
|
|
|
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Share (%)
|
|
|
|
Growth (%)
|
Lenovo
|
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53,272,522
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16.9
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52,187,653
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14.9
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2.1
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HP
|
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51,252,229
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16.2
|
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56,505,757
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16.1
|
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-9.3
|
Dell
|
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36,788,285
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11.6
|
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37,611,247
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10.7
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-2.2
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Acer Group
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25,689,496
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8.1
|
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35,745,401
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10.2
|
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-28.1
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Asus
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20,030,837
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6.3
|
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24,339,951
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6.9
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-17.7
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Others
|
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128,934,147
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40.8
|
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144,669,689
|
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|
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41.2
|
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-10.9
|
Grand Total
|
|
|
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315,967,516
|
|
|
|
100.0
|
|
|
|
351,059,698
|
|
|
|
100.0
|
|
|
|
-10.0
|
Note: Data includes desk-based PCs and mobile PCs, including
mini-notebooks but not media tablets such as the iPad. Data is based
on the shipments selling into channels.
|
Source: Gartner (January 2014)
|
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These results are preliminary. Final statistics will be available soon
to clients of Gartner's PC Quarterly Statistics Worldwide by Region
program. This program offers a comprehensive and timely picture of the
worldwide PC market, allowing product planning, distribution, marketing
and sales organizations to keep abreast of key issues and their future
implications around the globe. Additional research can be found on
Gartner's Computing Hardware section on Gartner's website at http://www.gartner.com/it/products/research/asset_129157_2395.jsp
About Gartner
Gartner, Inc. (NYSE: IT) is the world's leading information technology
research and advisory company. Gartner delivers the technology-related
insight necessary for its clients to make the right decisions, every
day. From CIOs and senior IT leaders in corporations and government
agencies, to business leaders in high-tech and telecom enterprises and
professional services firms, to technology investors, Gartner is a
valuable partner in more than 13,000 distinct organizations. Through the
resources of Gartner Research, Gartner Executive Programs, Gartner
Consulting and Gartner Events, Gartner works with every client to
research, analyze and interpret the business of IT within the context of
their individual role. Founded in 1979, Gartner is headquartered in
Stamford, Connecticut, USA, and has 5,800 associates, including more
than 1,450 research analysts and consultants, and clients in 85
countries. For more information, visit www.gartner.com.
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