Mobile engagement company Joingo
announces the launch of Affinity Gaming’s A-Play
Connect mobile app, featuring the Play4Fun Network™ from
Williams
Interactive LLC, a wholly owned subsidiary of Scientific
Games Corporation (Nasdaq: SGMS).
A-Play Connect brings together Affinity Gaming’s A-Play Club
loyalty program, the most popular free slot games from Williams
Interactive, in-app hotel and event bookings, plus special promotions
and location-based offers made deliverable to mobile devices using
Joingo’s patented technology. A-Play Connect is available now on
iPhone®, with tablet and Android® apps to launch later this month.
“It’s reported that over the next five years, the number of mobile
and/or tablet owners using their devices to gamble will increase by 100
million. Casino operators like Affinity who establish a strong mobile
presence early on, even through a play-for-fun offering, will reap the
benefits, now and in the future, as mobile gaming is posed to become a
lucrative revenue stream,” said Joingo’s CEO, Steve Boyle. “Together,
Joingo technology and the Williams Interactive product catalog provide
the strongest combined force for success.”
“Mobile commerce is strategically critical for our businesses,” said
David Ross, Chief Executive Officer of Affinity Gaming. "Joingo has been
a strategic partner that has delivered an integrated mobile platform,
allowing us to leverage their state of the art technology to foster
better relationships with our guests."
About Joingo®
Joingo is a mobile engagement company based in San Jose, CA with offices
in Nevada. Joingo’s patented technology targets smartphones and tablets,
using the latest in native and web apps, SMS, location-based services
and more. Joingo allows brands to reach 98% of all mobile users with
highly personalized and interactive mobile marketing campaigns that
drive increased reach, loyalty, and revenue. For more information about
Joingo, visit www.joingo.com,
on Facebook,
or Twitter @joingo_com.
About Williams Interactive
Williams Interactive LLC, a wholly owned subsidiary of Scientific Games
Corporation, provides turnkey solutions to the global iGaming industry,
from the white-label Play4Fun Network™ free-play iGaming and marketing
platform, to its Remote Game Server integration that provides real-money
gaming sites access to an expansive portfolio of world-famous casino
games. Williams Interactive provides a robust library of proven WMS
Gaming and Barcrest slot themes to the iGaming industry including Gold
Fish™, Super Jackpot Party™, Rainbow Riches®, Zeus™ and numerous
licensed entertainment games, in addition to fan-favorite game engines Colossal
Reels™, Money Burst™ and Super Multi-Pay™ already popular
with many online players.
More information on Williams Interactive can be found at www.williamsinteractive.com
and on the Company’s YouTube®
and LinkedIn™
channels.
About Affinity Gaming
Affinity Gaming is a diversified casino gaming company headquartered in
Las Vegas, Nevada. The Company’s casino operations consist of eleven
casinos, five of which are located in Nevada, three in Colorado, two in
Missouri and one in Iowa. Additionally, Affinity Gaming provides
consulting services under an agreement to support the operations of the
Rampart Casino at the JW Marriott Resort in Las Vegas. For more
information about Affinity Gaming, please visit its website: www.affinitygaming.com.
Copyright Business Wire 2014