HALIFAX, Jan. 16, 2014 /CNW/ - DHX Media Ltd. ("DHX" or the "Company")
(TSX: DHX), a leading independent creator, producer, distributor and
licensor of children's entertainment content, has appointed UYoung
Media Group to spearhead a comprehensive licensing and merchandising
campaign in China for its hit property In the Night Garden, which airs on China's state broadcaster CCTV. The deal will terminate
on February 28th, 2019.
Michael Donovan, Chief Executive Officer at DHX Media Ltd. said: "In the Night Garden is a globally recognized brand that was a key property in our recent
Ragdoll Worldwide acquisition. This hit pre-school series has achieved
tremendous commercial success through its broadcasting and licensing
programs, and UYoung is well positioned to promote and expand the brand
in this territory."
Debbie Gai, General Branding Manager at UYoung added: "We are delighted
to be appointed as the exclusive Chinese agent for In the Night Garden, which has established a loyal and expanding fan-base in the local
market. We look forward to working with DHX Media to further the
worldwide growth of this magical children's property, continuing to
establish it as one of the best-loved preschool brands in China."
In the Night Garden, acquired by DHX Media as part of the recent Ragdoll Worldwide Ltd.
acquisition, was launched on CCTV in May 2009, achieving immediate
success in its first season as the top rated children's television
series. The title series has already launched a magazine and a range of
toys from plastic and plush through to stationary, and licensee
Children's Fun has already published DVD and 30 book titles distributed
by Excel Media. In addition, licensee Shanghai Yingbao has opened a
third In the Night Garden edu-tainment centre — innovative centres for educational-play with the
adored TV characters for children — in Shanghai, China.
Award-winning In the Night Garden consists of 100 half hours, airing in 36 countries and translated into
19 languages.
In the UK, In the Night Garden continues its popularity, consistently on air on Cbeebies since its
launch in 2007, and DHX Media has recently announced a renewal deal
ensuring the series will continue to be broadcast on the channel until
at least Spring 2021.
About DHX Media
DHX Media (www.dhxmedia.com) is a leader in the creation, production and licensing of family
entertainment rights. DHX Media owns, markets and distributes 9,500
half hours of children's entertainment content, and exploits owned
properties through its consumer products licensing business. DHX Media
is recognized for brands such as Yo Gabba Gabba!, Caillou, Teletubbies,
In the Night Garden, Inspector Gadget, Johnny Test and Super WHY!. DHX
Media's full-service international licensing agency, Copyright
Promotions Licensing Group, (CPLG), represents numerous entertainment,
sport and design brands. DHX Media has offices in Toronto, Los Angeles,
Vancouver, Halifax, London, Paris, Barcelona, Milan, Munich and
Amsterdam and is listed on the Toronto Stock Exchange.
SOURCE DHX Media Ltd.
