(NASDAQ: AMZN)—Amazon today announced that customers in the US, UK and
Germany can now buy, spend and earn Amazon Coins on their Android phones
and tablets. Previously available for use exclusively on Kindle Fire
tablets, Amazon Coins can now be used to buy the latest apps, like Ridiculous
Fishing, purchase extra lives within Candy Crush, or unlock
Red’s amazing Super Roaster in Angry Birds GO directly from their
Android device. Customers simply need to download the latest version of
the Amazon Appstore and their existing Coins balances automatically
appear. Existing Android customers can upgrade to the latest version of
the Amazon Appstore on their mobile device by visiting www.amazon.com/updateappstore
and new customers can download the Amazon Appstore on their mobile
device by visiting www.amazon.com/getappstore.
“Since the launch of Amazon Coins, we’ve been amazed by the number of
customers using Coins, as well as how many Coins they’re spending on
apps and games,” said Mike George, Vice President, Amazon Appstore and
Games. “Because customers can earn Coins when they buy apps in Amazon's
Appstore, and because they can buy Coins themselves at up to a 10%
discount, customers love the extra value they get when shopping in our
Appstore.”
Customers will find that earning extra Amazon Coins is easy and fun,
whether it’s by downloading specific apps or by reaching achievements
within certain games. The full selection of apps where customers can
earn Coins is available by visiting www.amazon.com/earncoins.
Here’s what customers have to say about Amazon Coins:
“Amazon Coins are such a simple, easy idea I’m excited for the future of
it. Plus with the money you save it’s a no brainer.” – Dan, Amazon Coins
customer
“I bought these Coins so I don’t have a lot of little charges on my
credit card. I balance every single purchase I make, so writing down a
silly 99 cent purchase my kids make can be annoying. I buy $10 worth of
Coins every few months and I save 50 cents and I also don’t have to
write down little purchases, so this is a win, win for me.” – J, Amazon
Coins customer
“My daughter and I both have the Kindle Fire HD and the Coins are a
great way for us to stay on a budget. At the beginning of the month we
each buy our Coins for the month.” – Devon, Amazon Coins customer
“Very good deal on Coins, I got at least 1 game paid for by Amazon and
my money’s worth! Love Amazon and my Kindle.” – Nikki, Amazon Coins
customer
Amazon Appstore developers will continue to earn their standard 70%
revenue share when customers make purchases using Amazon Coins.
Expanding Amazon Coins across Android devices is the latest offering in
an array of services that make Amazon the most complete end-to-end
ecosystem for developers building, monetizing and marketing their apps
and games. These capabilities include:
-
The ability for app developers to use Amazon Web Services’ (AWS)
technology platform for their infrastructure needs. Building blocks
such as Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3), and Amazon DynamoDB allow developers to
focus on what differentiates their app rather than the
undifferentiated heavy lifting of infrastructure.
-
In-App Purchasing on Kindle Fire, Android, Mac, PC and
web-based games. This enables developers to offer their digital items
in apps and games while allowing end users to simply use their Amazon
accounts to make the purchase.
-
Mobile Associates API for Kindle Fire and other Android
devices. This enables developers to merchandise millions of physical
and digital items from Amazon.com within their apps and games.
-
Mobile Ads which helps developers monetize their apps by
displaying high quality, relevant display ads from brand advertisers,
including Amazon.
-
HTML5/Web App Resources enables developers to distribute and
sell web apps on Kindle Fire and select Android devices in nearly 200
countries across the globe.
-
Appstore Developer Select improves app discovery through a
broad range of marketing and economic benefits, which in turn,
increases sales for developers. Benefits include enhanced
merchandising in the Amazon Appstore, 500,000 mobile ad impressions,
and discounts on Amazon Web Services.
-
GameCircle which includes capabilities like Achievements,
Leaderboards, Friends and Whispersync for syncing games across iOS and
Android, including Kindle Fire, and leads to better engagement with
games.
-
A/B Testing enables developers to simultaneously test up to
five different in-app experiences with a portion of their customers,
evaluate performance, and roll out changes to everyone without having
to republish their app.
-
Analytics provides usage metrics on daily and monthly active
devices, sessions, retention, and in-app purchase revenue. When using
this service, developers can quickly assess how, for example, launch
day is going or how a new feature might be affecting retention.
About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the world’s best-selling and most
advanced e-reader. It features new display technology with higher
contrast, the next generation built-in light, a faster processor, the
latest touch technology, and exclusive new features designed from the
ground up for readers. Kindle, the lightest and smallest Kindle,
features improved fonts and faster page turns. The new Kindle Fire HDX
features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2
GHz processor, 2x more memory, and 11 hours of battery life, as well as
exclusive new features of Fire OS 3.0 including X-Ray for Music, Second
Screen, Prime Instant Video downloads, and the revolutionary new Mayday
button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
www.amazon.es,
www.amazon.com.br,
www.amazon.in,
www.amazon.com.mx,
and www.amazon.com.au.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Copyright Business Wire 2014