While the USA-1 team in Sochi became the first two-man U.S. bobsled team
to win a medal in more than a half-century, two athletes also made
history stateside by piloting the first ever two-man chicken sled.
The latest #HowDoYouKFC film goes to another athletic extreme to show the portability and snackability of the KFC Go Cup. (Photo: Business Wire)
That’s right. A two-man chicken sled.
The latest #HowDoYouKFC film goes to another athletic extreme to show
the portability and snackability of the KFC Go Cup. This effort features
two world-class athletes, a bobsled, five times the force of gravity,
and a KFC Go Cup filled with Extra Crispy™ Tenders.
The video
features Team USA Bobsled brakeman Jim Carriel, and retired Team USA
Bobsled pilot Landon Phillips. The duo speeds down the track at 70 mph
while Carriel eats KFC chicken from a Go Cup in the sled’s custom
cup-holder, at the same time he’s pulling five Gs.
“Thanks to the KFC Go Cup, we can now do our two favorite things – eat
KFC chicken and race our bobsled at the same time. It’s changed
everything,” said Carriel. “No other bobsled team out there is pulling
five Gs while eating chicken.
“More casual fans of chicken sled racing may not know the physical
demands five Gs puts on an athlete. Do you know how much an Extra Crispy
Strip ‘weighs’ at five Gs?” Carriel asked. “It’s almost a half pound.
Seriously. Don’t try this at home, kids.”
The bobsled video joins a growing list of #HowDoYouKFC films that are
taking KFC to places no chicken has gone before. From a video
of the first-ever motorcycle backflip while eating chicken to a film
featuring a ski jumper enjoying Extra Crispy Strips in mid-flight, the
videos have received millions of views. The films are the work of KFC
agency Draftfcb Chicago.
“We spent two years testing the portability of our Go Cup, but making
sure it worked in cars was just the beginning,” said Kevin Hochman,
Chief Marketing Officer for KFC U.S. “Of late, we’ve taken portability
to the next level – motorcycles, ski jumpers and now bobsleds. Not sure
what the next mega-portability test might be. Maybe we’ll find ourselves
a test pilot.”
While Carriel and Phillips didn’t make it to Sochi this winter, the team
continues to train and remains committed as ever, with an eye on the
2018 games.
“Our performance in Park City was a good start, but we’re not
satisfied,” said Phillips. “We think we can improve our time if we make
a few aerodynamic tweaks to the Go Cup. In the sport of competitive
chicken sled racing, every tenth of a second matters.”
Chicken Sled in 2018?
Want to show your support for Carriel, Phillips and the two-man chicken
sled? You can lobby to make it a winter games event in 2018! Supporters
can visit KFC’s Facebook page and like or share the petition photo to be
sure their voice is heard.
KFC also invites consumers to tell the brand how, where, when, and why
they enjoy KFC by sharing photos or videos, using the hashtag
#HowDoYouKFC. Content will be featured on KFC.com.
About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular
chicken restaurant chain. KFC specializes in Original Recipe®,
Extra Crispy™, Kentucky Grilled Chicken® and Extra
Crispy™ Strips, Hot Wings™, Go Cups, Famous Bowls,
Pot Pies, freshly made chicken sandwiches, biscuits and home-style side
items. There are more than 18,000 KFC outlets in more than 115 countries
and territories around the world. KFC Corporation is a subsidiary of
Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information,
visit www.kfc.com.
Follow KFC on Facebook (www.facebook.com/KFC)
and Twitter (www.twitter.com/kfc).
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