IHOP:
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IHOP® restaurants will again serve up free short stacks
of its famous buttermilk pancakes on National Pancake Day, Shrove
Tuesday, March 4, 2014, and after eight years of success, and over
$13 million dollars raised in the United States, the
family-friendly restaurant chain will expand the program into
Canada, Puerto Rico and offer a similar fundraising effort in
Mexico for the first time. IHOP hopes to raise more than $3
million for Children’s Miracle Network Hospitals, Shriners
Hospitals for Children and other local charities this year.
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WHY:
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For every short stack of buttermilk pancakes served on National
Pancake Day, IHOP guests are encouraged to make a voluntary
donation to Children’s Miracle Network Hospitals, Shriners
Hospitals for Children and other local charities. IHOP hopes to
raise $3 million this year, with a goal to bring the total amount
of funds raised to nearly $16 million for charities across the
country. To find a local IHOP or to donate online to Children’s
Miracle Network Hospitals, please visit www.ihoppancakeday.com.
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WHEN:
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TUESDAY, March 4, 2014, 7 a.m. – 10 p.m.
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WHERE:
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Participating IHOP restaurants throughout the United States, Canada,
Puerto Rico and Mexico.
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For PSA footage, please visit: http://www.digitalnewsrelease.com/?q=IHOP_NPD_2014
For b-roll footage, please visit: http://www.digitalnewsrelease.com/?q=IHOP_NPD2014
National Pancake Day Fun Facts:
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IHOP served 4.5 million free pancakes on National Pancake Day 2013 and
pancake lovers donated nearly $3 million to children’s charities.
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All of the free pancakes served on National Pancake Day 2013 would
create a stack nearly 13 miles high.
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Since the inception of National Pancake Day in 2006, IHOP has raised
nearly $13 million and given away more than 22 million pancakes to
support charities in the communities where it operates.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For over 55 years, International House of Pancakes, LLC has been a
leader and expert in all things breakfast and a leader in family dining.
The chain is highly competitive in its menu offering, serving 65
different signature, made- to-order breakfast options as well as a range
of meals under 600 calories. Beyond offering “everything you love about
breakfast, SM” IHOP® restaurants have a wide selection of
popular lunch and dinner items, as well. IHOP restaurants offer guests
an affordable, everyday dining experience with warm and friendly
service. As of September, 2013, there were 1,602 IHOP restaurants in 50
states and the District of Columbia, as well as in Canada, Guatemala,
Mexico, Puerto Rico, the United Arab Emirates, Kuwait, the Philippines
and the U.S. Virgin Islands. Under the licensed name IHOP at HOME® consumers
can also enjoy a line of premium breakfast products available at leading
retailers. IHOP restaurants are franchised and operated by Glendale,
Calif.-based International House of Pancakes, LLC and its affiliates.
International House of Pancakes, LLC is a wholly-owned subsidiary of
DineEquity, Inc. (NYSE:DIN). For more information or to find an IHOP
restaurant near you, please visit www.IHOP.com.
Follow IHOP on Facebook
and Twitter.
Editors Note: Pancake Day is a tradition that dates back
several centuries to when the English prepared for fasting during Lent.
Strict rules prohibited the eating of all dairy products during Lent, so
pancakes were made to use up the supply of eggs, milk, butter and other
dairy products…hence the name Pancake Tuesday, or Shrove Tuesday. In
2014, IHOP’s National Pancake Day will be celebrated on Shrove Tuesday,
March 4.
Copyright Business Wire 2014