Allison+Partners today announced that as part of its activation at this
year’s SXSW® Interactive Festival, it is partnering with
Dominique Ansel Bakery and bringing the Cronut®, one of the
best good ideas of 2013, to Austin for the first time ever. Through an
exclusive offering at the Allison+Partners late night saloon on Sunday,
March 9, 2014, SXSW® attendees will have the opportunity to
sample the ever-so-hard-to-get-your-hands-on croissant-doughnut hybrid.
While often described as a croissant-meets-doughnut, the Cronut®
doesn’t actually use a croissant dough, but a proprietary recipe and is
a registered trademark to describe a specific pastry. In addition to the
Cronut®, Ansel will also unveil a limited edition confection
– the chocolate chip cookie milk shot - created exclusively for the
Allison+Partners’ late night event at SXSW®. Dubbed “Cronut®
at Midnight,” the event will take place at the InterContinental Stephen
F. Austin Hotel, where Allison+Partners will look to engage attendees in
a conversation around the good ideas and bad ideas originating at SXSW®.
“We were thinking about how an agency our size could stand out at SXSW®,
and wanted to do something that personifies our culture of bold ideas
and entrepreneurism,” said Jonathan Heit, president and senior partner
of Allison+Partners. “We thought back to our origins, when agency
Co-Founders Scott Allison and Andy Hardie-Brown sketched out the future
of our agency on a napkin over a couple of cocktails in a bar on Belden
Alley in San Francisco. We know that many good ideas, and some bad ones,
are born in a bar and we’re excited to tap the creative community here
at SXSW® for the #GoodIdeas and #BadIdeas that stand out this
year.”
“I was really excited when Allison+Partners approached me to come to SXSW®
with them,” said Dominique Ansel, founder and owner of Dominque Ansel
Bakery. “We are likeminded in our commitment to innovation and what
better place to celebrate that spirit than at a festival where some of
the most innovative ideas of the last twenty years have been introduced.”
Throughout the festival, Allison+Partners will collect, curate and share
the best good ideas and bad ideas captured at SXSW®. All are
invited to join the conversation by tagging ideas seen and heard with
#GOODIDEA or #BADIDEA.
About Allison+Partners
Allison+Partners, an MDC Partners company, is a global communications
firm driven by a collaborative approach to innovation and creativity.
The firm is organized around seven practices: Consumer Marketing,
Corporate, Global China Practice, Health + Wellness, Public Affairs,
Social Impact, and Technology + Digital Media and has offices in San
Francisco, New York, London, Beijing, Shanghai, Paris, Lyon, Singapore,
Chicago, Washington D.C., Silicon Valley, Seattle, Dallas, Los Angeles,
Atlanta, Phoenix and San Diego. The company has a 50-state grassroots
network and deep affiliations with quality firms worldwide through MDC
Partners (NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), a
progressive marketing and communications network, championing the most
innovative entrepreneurial talent. Visit us at: www.allisonpr.com
or m.allisonpr.com.
About Dominique Ansel Bakery
Dominique Ansel is the chef and owner of Dominique Ansel Bakery in New
York City. Since its opening in November of 2011, the chef’s eponymous
bakery was awarded Time Out New York’s “Best Bakery of 2012” is also
Zagat 2013’s highest ranked bakery. In 2009, Dessert Professional
magazine named Dominique one of the "Top 10 Pastry Chefs in the United
States". In 2013, he was nominated as a James Beard Award finalist for
Outstanding Pastry Chef. And in May of 2013, he invented the Cronut®, a
croissant-doughnut hybrid that became the most virally popular pastry of
its time and was named one of TIME Magazine’s 25 Best Inventions in
2013. With his unstoppable creativity, The NY Post proclaimed him the
“Willy Wonka of NYC”, Food & Wine called him the “culinary Van Gogh” of
our times, and he was voted one of Business Insider’s Most Innovative
Persons in 2013.
Copyright Business Wire 2014