CLEARWATER, FLORIDA--(Marketwired - March 12, 2014) - iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD)(OTCQX:ISDSF), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America, today announced that it has arranged with Risser Oil Corporation ("Risser") to install Smart Antennas into four of its franchisee locations that are affiliated with Rally Convenience Stores ("Rally").
Risser, founded in February 1960, markets Rally Stores, Mobil, Exxon, Shell and BP Amoco petroleum products throughout west-central Florida, with a mix of corporately owned and franchised operations.
The installations into the four Rally locations have been completed and the trial is scheduled to run for 90 days. During this period, coupons for gas discounts, car washes, drinks and snacks will be broadcast by iSIGN's Smart Antennas to shoppers' mobile devices.
The locations that were chosen for the test are located at 1200 East Bay Drive and 8890 Ulmerton Rd, both located in Largo; 12602 49th Street North in Clearwater and 1080 Pasadena Ave., Pasadena.
"I have had iSIGN's Smart Antennas installed in my location for about a week and have been very impressed with their results," stated Mr. Hany Zaki, the franchise owner at Rally store #222 located at 1200 East Bay Drive in Largo, Florida. "The units were easy to install and my customers have been reacting very favorably to receiving messages when in proximity to my station."
"Based on our success with National Oil in Indiana and Ohio, we fully expect Risser to become our second gas station/convenience store network," said Mr. Alex Romanov, iSIGN's Chief Executive Officer. "We are looking forward to a successful trial and to a potential installation into 100 outlets at its conclusion."
"Once the trail is successful, the Risser locations will become a part of the National Mobile Network that is managed by GraphicMedia, Inc., our master distributor for the Americas," added Mr. Romanov.
About iSIGN Media
Since 2007, iSIGN has been developing multiplatform advertising and marketing solutions for brands to better attract, engage and retain customers through their mobile devices. The data and SaaS (software as a service) company collects and analyzes shopper preferences so that brands can deliver targeted messaging and personalized offers to consumers' mobile devices, in-location and in real-time. The company's interactive proximity-marketing technology is capable of gathering average price points, typical purchases, in-store dwell times and other shopper metrics to deliver business intelligence and insights into emerging consumer behaviors that can help brands make better business decisions and measure their marketing efforts. Utilizing Bluetooth™ and Wi-Fi, and location-aware technologies to deliver relevant and timely messaging to any screen or mobile device, iSIGN delivers rich media, permission-based messages free to consumers that can drive immediate brand engagement, increased customer loyalty and deliver higher ROI on marketing dollars spent. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in about 1,400 locations. Partners include: IBM, Keyser Retail Solutions, Baylor University, Verizon Wireless, TELUS and AOpen America Inc., with solution distribution by GraphicMedia, Inc. and BlueStar Inc. www.isignmedia.com
Forward-Looking Statements
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