Perficient,
Inc. (NASDAQ: PRFT), a leading information technology consulting
firm serving Global 2000 and other large enterprise customers throughout
North America, today announced it will serve as a Showcase Sponsor and
demonstrate its expertise at the Adobe
Summit 2014. The Adobe Summit will be held March 24-28 in Salt Lake
City, and is a digital marketing conference designed to provide
insights, tools and techniques for marketing industry professionals
looking to implement successful digital experiences.
In order to compete in the digital age, companies must advance their
customer experience strategy to include digital experiences across all
channels and customer touch points. As digital innovations continually
redefine business and marketing operations, deploying an enhanced web
content management (WCM) solution remains critical. By combining the
expertise of its enterprise content management practice with its
experience design agency, Perficient helps its customers create
sustainable digital marketing solutions that enhance customer engagement
and drive revenue.
“Trends within the WCM space suggest that companies are creating
compelling and personalized customer experiences across all channels,”
said Robert Sumner, director of Perficient’s WCM practice. “If marketers
want to truly understand who their customers are, what those customers
want from the company and how to provide value, aligning their digital
marketing strategies with their customer experience management
strategies becomes crucial to achieving solid ROI results. We’re pleased
to have the opportunity to participate in the Adobe Summit as the desire
to address this evolution is native to Adobe’s approach with its
Marketing Cloud solutions, and specifically with their Adobe Experience
Manager solution.”
Get a Digital Game Plan at Adobe Summit 2014
During the Adobe Summit, Perficient experts will be available in Booth
#208 to demonstrate how companies can provide better digital customer
experiences across all customer touch points including legacy websites,
mobile sites, social networks, customer transactions, and in-person or
contact center interactions. Visitors to the booth can learn how best to
integrate the right digital marketing tools with traditional WCM
strategies, including Adobe Experience Manager.
“Adobe Experience Manager has emerged as a leading WCM solution designed
to help companies address the challenges of today’s digital world.
Whether clients are managing basic web content or managing content to be
released into the social sphere, Adobe Experience Manager helps deliver
creative assets and other content across all channels where a customer
might engage,” continued Sumner. “During the summit we look forward to
engaging with decision-makers who are looking to align their customer
experience strategies with their digital marketing strategies creating a
compelling presence across their customers’ entire journey.”
In conjunction with the Adobe Summit, Perficient has released a new
Perficient Perspective, “Adobe
Experience Manager: How to Create Digital Experience Roadmaps to Enhance
the Customer Experience.” This perspective addresses how companies
can navigate the new digital ecosystem by implementing digital
experience roadmaps, which are critical guides for IT and marketing
executives who need to better marry their customer experience strategy
with technology investments to provide a seamless, consistent and
relevant experience for customers. In addition, the perspective
addresses how Adobe Experience Manager has emerged as a leading digital
experience management tool designed to provide better experiences across
all customer touch points.
Find Out More
For more information on Perficient’s expertise in enterprise content
management solutions, visit www.perficient.com/Solutions-and-Services/Content-Management.
For more information on Perficient’s partnership with Adobe, visit www.Perficient.com/Partners/Adobe.
For live updates throughout the event, follow Perficient experts on
Twitter @Perficient.
About Perficient
Perficient is a leading information technology consulting firm serving
Global 2000® and enterprise customers throughout North America.
Perficient’s professionals serve clients from a network of offices
across North America and three offshore locations, in Eastern Europe,
India, and China. Perficient helps clients use Internet-based
technologies to improve productivity and competitiveness, strengthen
relationships with customers, suppliers and partners, and reduce
information technology costs. Perficient, traded on the Nasdaq Global
Select Market, is a member of the Russell 2000® index and the S&P
SmallCap 600 index. Perficient is an award-winning “Premier Level” IBM
business partner, a Microsoft National Systems Integrator and Gold
Certified Partner, an Oracle Platinum Partner, a Gold Salesforce.com
Cloud Alliance Partner, a TeamTIBCO partner, and an EMC Select Services
Team Partner. For more information, please visit www.perficient.com.
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