ReachLocal
Inc. (NASDAQ:RLOC), a leader in powering local online marketing for
small to medium-sized businesses (SMBs), today announced that 1,000
clients have gone live on the ReachEdge
marketing automation platform since its launch in the United States and
Canada in September 2013.
As the cornerstone of the company’s new marketing software-as-a-service
(SaaS) suite of products, ReachEdge includes proprietary marketing
automation and lead capture and tracking technology, all delivered by a
responsive website design that optimizes the desktop and mobile user
experience. With this technology, businesses can convert more visitors
into leads and more leads into paying customers.
Fifty-five percent of the first 1,000 clients who have gone live on
ReachEdge are new ReachLocal customers. ReachEdge has seen adoption in
North America by businesses in the healthcare, automotive, home
services, legal and education industries and will be introduced in
Australia and the UK during 2014.
On average, ReachEdge powered businesses increased their Google Quality
Score by nearly seven percent 60 days after implementing ReachEdge.
Nearly 25 percent of ReachEdge powered businesses increased their Google
Quality Score by more than 15 percent 60 days after implementing
ReachEdge. In addition, the typical ReachEdge powered business created a
website with 21 total pages, 10 of which consist of original content
from ReachLocal.
“Marketing automation has become imperative as companies support all the
different channels across the Web and mobile,” said BIA/Kelsey Vice
President and Senior Analyst Peter Krasilovsky. “Until recently,
marketing automation has been driven by large enterprises, but now local
businesses can participate as well, with products such as ReachLocal’s
ReachEdge. It offers a simple solution to automate the entire lead
capture and management process, helping SMBs allocate marketing dollars
more efficiently by focusing on the activities that generate the most
revenue.”
Local merchants relying on online marketing as a primary method of lead
generation often struggle to manage multiple discrete products from
different vendors. ReachEdge solves this complex problem by integrating
website, advertising, SEO, lead management and tracking all into a
single automated platform that enables business owners to optimize and
measure their entire customer acquisition process.
“The keen customer interest in ReachEdge demonstrates the very real need
for an integrated technology platform to analyze and automate the entire
customer acquisition lifecycle,” said ReachLocal President Josh Claman.
“We look forward to expanding our reach to new markets and becoming the
digital marketing foundation for many thousands of forward-thinking
customers.”
For more information about ReachLocal, visit http://www.reachlocal.com,
follow us at http://www.reachlocal.com/social,
or email info@reachlocal.com.
About ReachLocal Inc.
ReachLocal Inc. (NASDAQ: RLOC) develops online marketing and transaction
solutions that power local commerce for SMBs, from lead generation and
lead conversion to booking and buying. Our global distribution network
includes local Internet marketing consultants and service professionals,
along with select third-party agencies and resellers, across 5
continents. ReachLocal is headquartered in Woodland Hills, Calif.
Subscribe to ReachLocal's free newsletter to receive news, tips and
other online marketing insights.
Copyright Business Wire 2014